Gmart in Philadelphia Weekly
01/09/2002

Phantom Planet chooses G-Mart for new video locale.

Why is it so difficult to accept the fact that Max Fischer does not exist in real life? He's the perfect guy - his passionate schemes, his devotion to extracurricular activities, his Rushmore school uniform.

It's easy to ignore, or forget, that Max is a character in a movie. To set the record straight, there isn't an actual president of the Rushmore Beekeepers, and Max Fischer did not save Latin. Instead, there is an actor named Jason Schwartzman, and he's not to be confused with his onscreen counterpart. Schwartzman hasn't written a hit play, but he plays drums in the band Phantom Planet. If you have been secretly pondering Max's existence, now you can discover for yourself just how similar the real-life Schwartzman is to the faux Fischer. Phantom Planet is coming to town to film a music video for their second single, "Hey Now Girl."

The band has chosen G-MART as the location for their video shoot, and with Roman Coppola (Schwartzman's cousin!) on board there are bound to be Bikini Bandits making an appearance. In addition to the video being filmed, Phantom Planet will perform live. If there are people in this world who don't find Max Fischer playing in a band the least bit intriguing, then the lead singer Alex Greenwald should spark some interest. Greenwald was featured in those lip-synching Gap commercials where everyone was either in vests or leather. With movie stars, scantily-clad women and, uh, Gap clothes, Phantom Planet just might be the next Jay-Z. You're not going to catch this much excitement on MTV's Making the Video.

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Gmart in Philadelphia Weekly