Three local entrepreneurs unveil their twisted mini-mart.

The hulking Marc Brodzik has one work boot on a couch, the other foot teetering on a table - he's trying to fix a giant gap in the drop ceiling.

"No, no, no! Get down!" shouts his partner Larry McGearty. "You're too f-f... "

http://www.gyroworldwide.com/hype.php?hype_entry=193

Steven Grasse of Gyro Worldwide tells Adweek of his agency: "We are the Ramones of Advertising"

Adweek (link to site)

http://www.adweek.com/

Categories: QCM

Gyro bids for notice with G-Mart, set amid "snooty" art.

Ugly, understocked - even smelly - the new G-mart in ritzy Old City looks like one of those vaguely sinister convenience stores/a front for some kind of mischief.

In other words, it's perfect.

Ah, but is it art?

And what is art for that matter? For that matter, what is commerce?

Does it matter?

Philadelphia madman Steven Grasse thinks he can sex up the political scene.

Philadelphia adman Steven Grasse rocked the tobacco and liquor industries with his edgy new looks for stodgy old brands. Now the maverick marketer thinks he can sex up the political scene by telling young voters they have to fight for their right to party.

Number 83: Steven Grasse, Chief Executive of Gyro Worldwide.

Pele, Boris Becker, Diego Maradona, Linford Christie... Puma product has adorned some of the most legendary athletes' bodies. Back in the 80s, it was a favourite on the footy terraces and the B-boy streets of New York. Puma has never tried to pretend that trianers are spaceships. They've never tried to flog us "Air" this or "Pump" that. It's always been straight-up, gimmick-free and forvever cool with the style underground. But somehow, right through the 90's, despite its untouchable sport'n'style heritage, the brand has been bossed by Nike and Adidas.