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Recent News & PressThe NY Times Mentions Quaker City Mercantile's Target Audience
04/18/1998
In Search of Joe Six-Pack 2001; Sales Sag and Brewers Battle to Quench Future Thirsts
'They're not very brand loyal because they see through all the advertising,'' said Steven A. Grasse, chief executive of Quaker City Mercantile, a Philadelphia advertising agency that specializes in marketing to people ages 18 to 30.
It is not that they hate advertising -- quite the contrary. ''They look at advertising and marketing as almost a spectator sport,'' Mr. Grasse said.
Read more on The New York Times (link to Site)
http://www.nytimes.com/1998/04/18/business/search-joe-six-pack-2001-sales-sag-brewers-battle-quench-future-thirsts.html?pagewanted=all
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