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Puma Launches New Marketing Strategy

Gyro develops retro-futuristic campaign aimed at alternative culture.

Puma Launches New Marketing Strategy

Date:

12/04/1996

Abstract:

Gyro develops retro-futuristic campaign aimed at alternative culture.

Puma, the fourth largest sporting brand in the world, makes a bold marketing move this week with the launch of the brand's first nationally advertised campaign in more than a decade.