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Striging Into the Future
12/16/1996
Striding Into the Future
Gyro Creates Next Generation Puma Ads marking the sneaker maker's first spots in 10 years.
12.16.96 - Adweek - New England Edition
The Big Push
12/16/1996
The Big Push
Puma unveils global image campaign after a decade of media absence.
12.16.96 - Advertising Age
Puma Leaps into the Ad Blitz
12/13/1996
Puma Leaps into the Ad Blitz
Puma hires edgy Gyro Worldwide to launch first campaign in over ten years.
12.13.96 - Boston Business Journal
Puma Launches New Marketing Strategy
12/04/1996
Puma Launches New Marketing Strategy
Gyro develops retro-futuristic campaign aimed at alternative culture.
12.04.96 - Business Wire
Puma Launches New Marketing Strategy
12/04/1996
Puma Launches New Marketing Strategy
Date:
12/04/1996
Abstract:
Gyro develops retro-futuristic campaign aimed at alternative culture.
Puma, the fourth largest sporting brand in the world, makes a bold marketing move this week with the launch of the brand's first nationally advertised campaign in more than a decade.
