Number 83: Steven Grasse, Chief Executive of Gyro Worldwide.

Philadelphia madman Steven Grasse thinks he can sex up the political scene.

Philadelphia adman Steven Grasse rocked the tobacco and liquor industries with his edgy new looks for stodgy old brands. Now the maverick marketer thinks he can sex up the political scene by telling young voters they have to fight for their right to party.

Puma Sets Real-Athlete Push via Carter TV Spot - Brief Article

Puma breaks its first TV spot with prime endorser and NBA rookie of the year Vince Carter later this month, as it tries to move from a positioning of an intriguing retro brand to one of established athletic performance.

Puma North America is set to air an edgy TV commercial that features blunt talk about boxing.

Puma North America is set to air an edgy TV commercial that features blunt talk about boxing from endorser Oscar De La Hoya.

The "provocative" ad will not promote a specific product but will serve as an image spot for Puma; it will run in advance of the undefeated welterweight champion's Sept. 18 fight against Felix Trinidad in Las Vegas.

Quaker City Mercantile (formerly known as Gyro Worldwide) creates a more modern edge for William Grant's Glenfiddich.

Quaker City Mercantile, a Philadelphia advertising firm with a reputation for the irreverent, has been chosen to craft a defiant image for a leading player in the often stuffy category of Scotch whisky. William Grant & Sons Inc., an importer and marketer of wine and spirits, picked Quaker City Mercantile (formerly known as Gyro Worldwide) as its agency of record in the United States for the Glenfiddich brand of single-malt scotch. Formerly billed in the United States as the "Friday scotch," Glenfiddich has taken on a much different demeanor in the campaign produced by Quaker City Mercantile.

Gyro's new campaign for Glenfiddich portrays it as way cool.

A brand perceived as stolid, even stodgy, has hired an upstart agency for an infusion of what is hoped will be a hipper, more irreverent attitude.

Gyro Worldwide in Philadelphia has become the agency in the United States for the Glenfiddich brand of single-malt Scotch whisky, distilled and sold by the British company William Grant & Sons Ltd. The assignment for the rest of the world remains at McCann-Erickson Worldwide Advertising in New York, part of the McCann-Erickson World Group unit of the Interpublic Group of Companies.