"Puma plugs the downtown lifestyle"
Amber Fredman is Puma's director of North American marketing at the company's North American HQ in Westford, MA, overseeing global ad strategies. She defines Puma's North American market position: "We are not positioned as sportswear, but rather as lifestyle or classics - the original shoes from the 70s. In North America, the brand is still underground, has a lot of credibility on the streets and appeals to people in the creative industries."
A creative sticker campaign has the Pop artist in the spotlight once again.
Was Andy Warhol an empty-headed, self-promotional, voyeuristic space cadet or a shrewd, manipulative examiner of politics and sociology with a sarcastic, hands-on approach to commenting on such? It is the latter Warhol the Pennsylvania Academy of the Fine Arts perpetuates with "Andy Warhol: Social Observer," an exhibit of paintings, prints, photographs and film opening this weekend that proves the artist's relevance in this, the digital age.
Gyro Advertising is the juvenile delinquent of the US agency scene.
So, this Philadelphia-based ad agency, Gyro, the one that Auckland creative director Martin Brown's dashed off to join, what's it all about?
A bit of background...
Three local entrepreneurs unveil their twisted mini-mart.
The hulking Marc Brodzik has one work boot on a couch, the other foot teetering on a table - he's trying to fix a giant gap in the drop ceiling.
"No, no, no! Get down!" shouts his partner Larry McGearty. "You're too f-f... "
Steven Grasse of Gyro Worldwide tells Adweek of his agency: "We are the Ramones of Advertising"
Adweek (link to site)
Gyro bids for notice with G-Mart, set amid "snooty" art.
Ugly, understocked - even smelly - the new G-mart in ritzy Old City looks like one of those vaguely sinister convenience stores/a front for some kind of mischief.
In other words, it's perfect.
Ah, but is it art?
And what is art for that matter? For that matter, what is commerce?
Does it matter?