From New and Innovative Work in Advertising and Design.
Restaurateur Steven Starr's latest project (an upscale Mexican restaurant) posed an interesting challenge for Philadelphia-based Quaker City Mercantile: how to creatively, and collectively, position the restaurant as both upscale and less than sophisticated. Named after the real-life and flamboyant singer "El Vez, The Mexican Elvis," the restaurant is quirky, hip and pricey. To convey the lowbrow-meets-$30-taco concept, Quaker City Mercantile (formerly known as Gyro Worldwide) hired underground street artist Nick Paparone to develop a hand-made barrio meets hipster vibe for the posters.
Art Director / Illustrator: Nick Paparone
Quaker City Mercantile (formerly known as Gyro Worldwide) boasts a funk new lifestyle campaign for their Sailor Jerry brand.
Among Quaker City Mercantile's many entrepreneurial activities is the Sailor Jerry clothing and liquor brand, which boasts a funky new lifestyle campaign. The photography-cum-logo, which will be seen as in-store signage and as ads in the Japanese and European markets, features what the agency calls the "borderline narrative/documentary style" of Michael Dwornik.
Quaker City Mercantile (formerly known as Gyro Worldwide) is the most underrated agency according to Berlin Cameron/Red Cell's creative director.
What do you think is the most underrated agency?
Other than us? Quaker City Mercantile (formerly known as Gyro Worldwide) in Philadelphia. The dude who runs it is a little weird, but I like that about him. And I like that he hates award shows because I find award shows completely creepy. It's like the AV nerds from high school getting their revenge. And I like some of Quaker City Mercantile's alternative media ideas.
I spent this past weekend visiting my long-time friend in Nashville, TN. I can't really tell you too much about the place, because we spent most of Saturday on the high seas with Sailor Jerry. Sailor Jerry is a delicious spiced rum that comes in a bottle with one of the most unique and striking label designs I've seen (I did extensive research on alcohol labels in high school and college). The Sailor definitely treated us right even after we downed three bottles of his prized rum. After navigating my way back to DC, I did a little research into the story behind this mouth-watering (and 92 proof) rum. Yo ho ho.
Other urban innovators in Philly include:
Quaker City Mercantile: brand agency responsible for putting Puma back on the map.
The do's and don'ts of gaining a (great) reputation on the festival circuit.
Marketing is the message. So says Steven Grasse, director of the direct-to-video Bikini Bandits series. In the opinion of Grasse, "As filmmakers, we suck; but as promoters, we"re great."