News and Press

Welcome To The Smoking Lounge

03/20/2006

The customers look like they're in a bar.

But technically speaking, it's not.

The sign hanging out front of this newcomer to Chicago reads "Smokers Welcome" and it's no joke: smokers are free to light up and puff away, despite being in a city which, like many others nowadays, has strict anti-smoking laws covering most public places.

Inside this storefront, not far from downtown, there is a wet bar and a coffee bar, but for some - that may not be the main event.

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Red Orbit Features New Luxury Smoking Experience

02/23/2006

"Luxury Cigarettes Sold Only in One Plush Lounge"

PHILADELPHIA _ A couple of years ago, officials at R.J. Reynolds Tobacco Co. realized they were missing a big boat.
Other companies that sold indulgences _ makers of coffee, wine, beer, chocolates, pastries _ had figured out how to induce customers to pay a lot more for high-end products.

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Experience the Message Recaps Luxury Tobacco Lounge

02/13/2006

INHALING (COUGH*COUGH) AN EXPERIENCE

It's been about a month since a lounge called Marshall McGearty opened up in the trendy Bucktown area of Chicago, and it's still getting press. The reason, primarily, is that this lounge is the brainchild of tobacco powerhouse RJ Reynolds. It is, for all intents and purposes, an experiential campaign for cigarettes -- and this is giving it a lot of attention.

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Puff and Circumstance

02/12/2006

A couple of years ago, officials at R.J. Reynolds Tobacco Co. realized they were missing a big boat.

Other companies that sold indulgences - makers of coffee, wine, beer, chocolates, pastries - had figured out how to induce customers to pay a lot more for high-end products.

But cigarettes were still aimed overwhelmingly at the masses. Where was the cigarette equivalent of a Cinnamon Dolce Latte?

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Coty Taps Quaker City Mercantile (formerly known as Gyro Worldwide) for Product Launch

02/10/2006

NEW YORK Coty has hired independent agency Quaker City Mercantile (formerly known as Gyro Worldwide) to handle marketing for the launch of a new fragrance product targeting young men, the shop has confirmed.

The New York client selected the Philadelphia shop after a review in which there were two other finalists: independents DiNoto and Toy, both in New York, said sources. Search consultancy A-Team Advertising Advisors in New York managed the review.

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Creatives Now: Steven Grasse

02/01/2006

The Best Creative Thinkers Operating Inside and Outside Agency Lines

Steven Grasse, something of an advertising outsider from the very beginning of his career, was born, appropriately enough, in Souderton, Pa., a small Mennonite farming community outside Philadelphia. His formative ad background was off the beaten path; during his college years at Syracuse University, Grasse traveled the world, doing internships at Bozell in Bangkok, Ogilvy+Mather in Hong Kong and TBWA in London before graduating to a copywriter's job at Saatchi+Saatchi in Auckla, New Zealand.

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