News and Press

Attracting Young Blood

06/19/2006

Edgy ads that could lure New Yorkers

It's a ballsy plan: a guerilla-style advertising campaign that tries to lure young New Yorkers to Philadelphia by promising lower rent and cheaper beer.

And who doesn't want cheaper beer?

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Chicago Oasis Serves up Gourmet Blend Cigarettes

06/01/2006

With Marshall McGearty, RJ. Reynolds probes whether the high-end tobacco lounge might be the future of public smoking.

Anyone who ever charges that there are no creative thinkers left ought to study the people who make up today's cigarette industry. Just when it appeared that there was no place left for their product to penetrate, they may be pioneering a new concept. Late last year, retail tobacco giant Reynolds American, known for such mass-market brands as Camel and Kool, opened Marshall McGearty tobacco lounge in Chicago's Wicker Park through its RJ. Reynolds Tobacco unit. Classifying it as an "age-restricted venue," the upscale cigarette lounge billed as the country's first only sells the compa ny's new premium Marshall McGearty Tobacco Artisans ciga rette brand and is aimed at the adult smoker seeking super-premium products and their accompanying lifestyle.

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LUON Blog Relays Advice from Steve

05/29/2006

"Stop being goofy all the time!"

Here's some wise words for you from Steven Grasse, president of Quaker City Mercantile;
"The biggest lesson people can learn from our approach is to stop entering all those silly award shows and put all that energy into thinking about how people actually buy brands. And pay more attention to design - the design of every little nook and cranny of a brand. It all matters. And stop being goofy all the time. Not everything needs to be so fucking wacky. Concentrate on making shit cool, and you can do that only if you start ignoring what a nerdy ad judge thinks of your work." (Creativity - feb issue 2006)

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Quaker City Mercantile (formerly known as Gyro Worldwide): Relocating To Center City

05/26/2006

Three more local advertising agencies plan to move to Center City this year.

In each case. the agencies will move, either from city neighborhoods or the suburbs into signature spaces - buildings that the businesses hope will reflect their creativity and savvy, much the way their own Web sites or branding would. The agencies seem to want to tap into the energy that can come with being at the center of activity.

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Sailor Jerry and Quaker City Mercantile (formerly known as Gyro Worldwide) lead tattoo trend

05/22/2006

Last year, tattoos put their indelible stamp on the TV industry with two cable shows, Miami Ink and Inked, about the art. This year, the trend has spread to marketing, as some brands try to make their mark with tattooed products and ads.

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Tattoos Put Their Stamp On Marketing Culture

05/22/2006

Last year, tattoos put their indelible stamp on the TV industry with two cable shows, Miami Ink and Inked, about the art. This year, the trend has spread to marketing, as some brands try to make their mark with tattooed products and ads.

So far this year, Converse has rolled out a tattooed version of its Chuck Taylor sneaker, Captain Morgan has released a rum called Tattoo and R.J.Reynolds has run ads for its Camel Wides cigarettes featuring an illustration by tattoo artist Scott Campbell. Also, Armani Exchange re-cently ran a print ad featuring a tattooed model and Dodge has an ad for its Caliber in which an owner tattoos his car.

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