Tierney To End Readership Decline, Engage a New, Young Audience With, What Else, A New Advertising Campaign By Quaker City Mercantile (formerly known as Gyro Worldwide)
We're guessing you've seen (or perhaps heard) some of the advertising for the new Philadelphia Media Holdings venture, Phillycars.com. (If not, you can watch a commercial at the end of the post.)
Turns out Tierney hired the local bad-boy ad agency, Quaker City Mercantile, to run the campaign. And, potentially, to do a lot more.
The campaign is for Phillycars.com, a Web site introduced on New Year's Eve by Philadelphia Media Holdings. That's the company led by the local entrepreneur Brian P. Tierney, which in June bought the Philadelphia properties that were formerly part of the Knight Ridder newspaper chain from their new owner, the McClatchy Company.
Philadelphia Media Holdings, owner of the Philidalephia Inquirer, Philadelphia Daily News and philly.com, has launched an new campaign for its car site phillycars.com, which focuses on its localness. So the goal of the campaign is to establish Phillycars.com "as the local car-buying site with thousands of cars, a broad array of choices throughout the Delaware Valley," says Ed Mahlman, chief marketing officer at Philadelphia Media Holdings.
13th Street District Brands Itself as "Midtown Village"
Back when we were all tiny tots, the area around 13th and Chestnut was not pretty! Scary is more like it...enter Tony Goldman of Goldman Properties. The NY firm had already turned around SOHO and South Beach and figured Philadelphia would be the next perfect spot to spruce up. Goldman bought up properties in the area that were empty, rundown and needed a new lease on life. With a healthy infusion of cold hard cash, quality businesses started to rent.
"No moss grows as Quaker City Mercantile (formerly known as Gyro Worldwide) keeps on spinning"
A Philadelphia advertising agency is putting its marketing where its money is.
Quaker City Mercantile (formerly known as Gyro Worldwide) moved its headquarters (and 75 employees) from Society Hill to 13th Street -- a neighborhood it then helped christen Midtown Village, with a new logo and advertising campaign.
The name change is part of a changing identity for an area that includes newer businesses like Lucky Strike Lanes, Mitchell Gold & Bob Williams home furnishings and Doggie Style Pet Boutique, alongside the street's traditional offering of pornographic bookstores and check-cashing agencies. Much of the block has been renovated by developer Tony Goldman, who is also Quaker City Mercantile's landlord.
Yo Yo Yo! Check out Quaker City Mercantile's new crib!
We're movin' out of our rat's nest on Walnut Street (after 16 years of fun) to our brand spankin' new office on 13th Street in Philly. Join Steven Grasse on a behind-the-scenes peek of "where the magic happens."
Quaker City Mercantile (formerly known as Gyro Worldwide) Revives Sailor Jerry Clothing with Revamped Ad Campaign
The late Sailor Jerry, godfather of crass-but-classy American tattooing, launched a clothing line some time ago. Now Quaker City Mercantile (formerly known as Gyro Worldwide) joins forces with them to make the brand, "a working-class American cookout" (we swear the CEO said this), relevant to a new generation.