In another example, Quaker City Mercantile, a boutique agency in Philadelphia, has entrepreneurial operations that include marketing apparel and rum under the Sailor Jerry brand (sailorjerry.com). In August, Quaker City Mercantile (formerly known as Gyro Worldwide) signed a licensing agreement with the Converse division of Nike to sell Chuck Taylor All Star sneakers in four Sailor Jerry designs.
From The Licensing Book...
The salty-dog spirit and artwork of Norman "Sailor Jerry" Collins lives through unique licensing deals that reflect Sailor Jerry's old school style of anchors, tallmast ships and bawdy women. Philadelphia-based advertising firm Quaker City Mercantile, has taken on Sailor Jerry with a brand building strategy and has brokered deals in apparel, accessories, barware, playing cards, baby clothes, an exclusive Sailor Jerry rum, and shoes. In a licensing deal with Converse sneakers, Quaker City Mercantile (formerly known as Gyro Worldwide) recently created four Chuck Taylor designs under the Sailor Jerry fashion label, promoting the 'heritage' of his 'original vintage tattoo brand.'
"News in Brief"
Last week at the august annual Raindance festival Australasian production company Curious and alternative agency Quaker City Mercantile (formerly known as Gyro Worldwide) aired the trailer for the next installment of their ongoing pulp fiction series Bikini Bandits: The Curse Of The Pirate's Booty. The full length feature, which stars a host of glamour models and rockers including Steve Diggle from The Buzzcocks and Captain Sensible from The Damned will air next year. Nudity, animation and pirates feature heavily, we hear.
"The Bikini Bandits and the Curse of the Pirates Booty Plunders's Raindance Film Festival"
Curious Film and ad agency Quaker City Mercantile (formerly known as Gyro Worldwide) are poised to create sheer havoc at the Raindance Film Festival in London this week when they debuts the trailer for "The Bikini Bandits and the Curse of the Pirates Booty", The full film, which clocks in at 100 minutes long, is slated for a summer 2006 release and the early buzz says it's worth the wait.
"Quaker City Mercantile (formerly known as Gyro Worldwide) takes a run at revamping the classic sneaker"
There was a day when the Converse All-Star Chuck Taylor model was the only sneaker worn by basketball players -- be it Bill Russell or the third-string scrub on the high school team.
Most of them were white canvas high-tops that featured a discreet blue star on the ankle.