News and Press

PBJ Gives a Brief History of Quaker City Mercantile

12/15/2006

"No moss grows as Quaker City Mercantile (formerly known as Gyro Worldwide) keeps on spinning"
A Philadelphia advertising agency is putting its marketing where its money is.

Quaker City Mercantile (formerly known as Gyro Worldwide) moved its headquarters (and 75 employees) from Society Hill to 13th Street -- a neighborhood it then helped christen Midtown Village, with a new logo and advertising campaign.

The name change is part of a changing identity for an area that includes newer businesses like Lucky Strike Lanes, Mitchell Gold & Bob Williams home furnishings and Doggie Style Pet Boutique, alongside the street's traditional offering of pornographic bookstores and check-cashing agencies. Much of the block has been renovated by developer Tony Goldman, who is also Quaker City Mercantile's landlord.

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Quaker City Mercantile (formerly known as Gyro Worldwide)spoofs MTV's Cribs:

11/27/2006

Yo Yo Yo! Check out Quaker City Mercantile's new crib!

We're movin' out of our rat's nest on Walnut Street (after 16 years of fun) to our brand spankin' new office on 13th Street in Philly. Join Steven Grasse on a behind-the-scenes peek of "where the magic happens."

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Ad Rants Talks about Sailor Jerry Campaign

11/25/2006

Quaker City Mercantile (formerly known as Gyro Worldwide) Revives Sailor Jerry Clothing with Revamped Ad Campaign

The late Sailor Jerry, godfather of crass-but-classy American tattooing, launched a clothing line some time ago. Now Quaker City Mercantile (formerly known as Gyro Worldwide) joins forces with them to make the brand, "a working-class American cookout" (we swear the CEO said this), relevant to a new generation.

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PBJ Mentions Lee Cooper Campaign

11/03/2006

"Several clients have signed up with EngineRoom Brand shop"
Of record

Quaker City Mercantile, the Center City agency, launched a campaign for Lee Cooper, a London-based denim company, around the theme, "industry, strength, life, work." The campaign includes billboards in France, print and in-store point-of-sale advertising, spots on Belgian television and viral marketing centered around the United Kingdom band The Rifles.

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Quaker City Mercantile (formerly known as Gyro Worldwide) builds their own brand

11/01/2006

Let's talk about the agency brand for a minute.

I have just a little agency-crush on Quaker City Mercantile. For one simple reason: They know their brand. Grasse has a reputation for all kinds of stuff (some of it actually quite good) - but foremost, he has the reputation for building brands that, in turn, build his brand.

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Steven Grasse Featured in FLASH

10/01/2006

Steven Grasse: Settling down & taking off

How do you satisfy a desire for travel and establish an enviable creative pedigree by the time you're 25? Get on a plane and go: Bozell in Thailand, to Ogilvy & Mather in Hong Kong, to TBWA in London, to Saatchi & Saatchi in New Zealand.

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