The U.K.'s Lee Cooper, which goes back to 1908 and bills itself as "The Original European Denim Company," seemingly nods to the glory days of punk proletarianism with a new autumn/winter multimedia campaign created by Quaker City Mercantile.
Lightborne Editor Tom Acito Cuts Gritty Viral Film & TV Spots For Lee Cooper Jeans Featuring UK Band The Rifles
Motion design and production collective Lightborne recently created a multi-pronged campaign for Lee Cooper Jeans via ad agency Quaker City Mercantile. The campaign, which includes a long-format viral film, four TV commercials, moving video on European billboards and a large print component, was directed by Scott Fredette and edited by Tom Acito of Lightborne.
Lee Cooper Selects Quaker City Mercantile (formerly known as Gyro Worldwide) for Its Upcoming Campaign
Lee Cooper confie sa communication à l'agence américaine Quaker City Mercantile
PUBLICITE. La marque de jeans Lee Cooper a choisi l'agence américaine Quaker City Mercantile (formerly known as Gyro Worldwide) pour ses nouvelles campagnes publicitaires internationales. Le budget était auparavant géré par Publicis Conseil. L'agence a déjà travaillé pour Levi's, Puma, Diesel et Virgin. La nouvelle campagne se compose d'une série de visuels présentant la collection automne-hiver 2006 «Red Diamond», des images signées Michael Dwornik.
"Attracting Attention "
Over at Vulture Droppings, Quaker City Mercantile's "unusually incisive and occasionally cruel trendspotting weblog" (hey what an original idea, a website with a snarky attitude dedicated to new and upcoming things), there is an interview with Jayson Musson aka Pack of Rats from Plastic Little, American Sneakers and individual artist. Check it out for whats next for party rap, what happens if you party too much, indie folk music, why art school sucks and how to attract attention.
Taken from Blender's "33 Things You Should Know About Tool":
15. KEENAN CAN ACT
Keenan isn't tight with Ohio homie Marilyn Manson, but he has played murderous cult leader Charles Manson on The Ben Stiller Show. He also appeared on the mid-'90s HBO sketch comedy series Mr. Show, and as Satan in the 2002 film Bikini Bandits. So what's harder, playing the prince of darkness or a hippie serial killer? "Oh, Manson. He's a real person. People know what he looks like, how he talked. With Satan there's so much gray area."
(Translated from Japanese)
Complexity and adversity are all part of the creative inspiration.
A hour away from Penn Station/NYC by Amtrak, you will find wider sky when you get to Philadelphia. Here is where Steven Grasse and Quaker City Mercantile (formerly known as Gyro Worldwide) is located working globally. Located in Philadelphia alone represents how different Quaker City Mercantile (formerly known as Gyro Worldwide) is to other creators who seek to set up in NYC. The office, which used to be a bank in the early 19th century, is filled with the idea of adversarial quality.