"Quaker City Mercantile (formerly known as Gyro Worldwide) hates the logo, but it doesn't hate Steven Singer"
We've all seen the billboards on I-95 that scream, "I hate Steven Singer."
Now the advertising campaign, which plays on a married man's dislike of having to shell out money on stuff like jewelry, has gotten another kind of notice.
The jeweler's look has been voted "Philly's Worst Logo" by the Philadelphia advertising agency Quaker City Mercantile.
Ugliest Logo Contest
What: Local do-gooders (read: interns) chose Steven Singer's store logo as the most hideous in Philly. Stay tuned for their redesign.
Why: His logo should have run him out of business.
Where: Online at phillysworstlogo.com
Caffeinated Drinks Catering to Excitable Boys and Girls
''What the cola companies have found is that cola is dead,'' said Steven Grasse, head of Quaker City Mercantile (formerly known as Gyro Worldwide) in Philadelphia, an advertising firm that specializes in marketing to teen-agers and 20-somethings. ''Kids are saying, 'Those are the drinks of my grandparents.' ''
In this crazy,workaday world, it's always nice to know we can count on our buddies over at Philebrity to give us some coverage. And though you guys act like we have cooties, we know that deep down in your hearts you like us. You really like us.
There was a collective sigh of relief over here when we heard. Or at least the minute sound of an eye-blink as we immediately paid attention to matters more pressing. Because to have the public more concerned about our logo than the content of our posts would just be an affront on good taste.
"Philly's Worst Logo Contest"
Quaker City Mercantile (formerly known as Gyro Worldwide) is mocking the worst logos in Philadelphia by holding a contest. The winner of the worst logo contest will get a brand new logo designed by Quaker City Mercantile.
Judging by the entries, any number of businesses could use some help. Then again, that Penna Quaker City Mercantile (formerly known as Gyro Worldwide) thing squatting on top of their website ain't exactly singing out to me.
Is a fugly logo worse than no logo at all? The ad freaks at Quaker City Mercantile (formerly known as Gyro Worldwide) feel your pain. As part of their Philly's Worst Logo contest, they're offering a free redesign (courtesy of the summer interns) to the aesthetically challenged.
It's sort of like winning the lottery if the lottery is plastic surgery and you are Cher's kid in that movie Mask.