Is a fugly logo worse than no logo at all? The ad freaks at Quaker City Mercantile (formerly known as Gyro Worldwide) feel your pain. As part of their Philly's Worst Logo contest, they're offering a free redesign (courtesy of the summer interns) to the aesthetically challenged.
It's sort of like winning the lottery if the lottery is plastic surgery and you are Cher's kid in that movie Mask.
Dept. Of Facing Facts: How Hilarious Would It Be If A Quaker City Mercantile (formerly known as Gyro Worldwide) Intern Designed A Logo For Us Even Worse Than The One We Already Have?
Quaker City Mercantile (formerly known as Gyro Worldwide) Announces "Philly's Worst Logo" Contest Philadelphia, PA - We scoured the city and came up with hundreds of terrible ones - but we want to know what YOU think!
Quaker City Mercantile, the Philadelphia-based ad agency that has developed buzzworthy creative campaigns for such clients as Puma, R.J. Reynolds, Pepsi, MTV Networks, Converse and more invites the citizens of Philadelphia to weigh in on what they think is the most hideous logo in the city.
Rather than still his snarkiness by merely designing ads-Steven Grasse runs the Quaker City Mercantile (formerly known as Gyro Worldwide) agency out of Philadelphia-directing videos (A Perfect Circle; Eagles of Death Metal) and producing B-movies (Bikini Bandits), the author has now taken on Dear Old Blighty with his first book. Grasse doesn't like the U.K. And he wants reparations, to boot.
Steven Grasse, the loveable founder and CEO of Quaker City Mercantile, is featured on "The Today Show" giving his two cents worth about this wacky new trend called "human directionals" - dudes who spin signs around at intersections.
Check it out and see if you can pick up some new moves:
Steven Grasse on "The Today Show"
Quaker City Mercantile (formerly known as Gyro Worldwide) CEO/CD Steven Grasse has written his first book, but it's not about advertising it's about his alleged problem with Great Britain. The Evil Empire: 101 Ways That England Ruined the World, a wee $15.95 hardcover, is distinctly silly, though Tony Blair probably wouldn't find it funny. The 101 ways include a load of historical faux pas like "They burned Joan of Arc at the stake" and "They hung out and had beers with their good pal Mussolini," as well as more general annoyances like "They take credit for everything" and "They make time for tea." As befits an adman, especially one with extensive entrepreneurial sidelines like the Sailor Jerry clothing/booze brand and the Bikini Bandits films, Grasse decided, "let's take a crack at writing a book," but dumping on England, even with tongue in cheek, is something he thinks is entirely justified.
"It's all about us, #2"
Check out how smart we sound on Annette Monnier's post in Vulture Droppings, like we know what we're even talking about.
The Vulture is a product of those hip and trendy folks at Quaker City Mercantile. They describe their own publication as "unusually incisive and occasionally cruel trendspotting weblog."
How they managed to write something so kind about the always sappy, often generous us is one of the mysteries of life and trend-spotting. But we're not fighting it.