Quaker City Mercantile (formerly known as Gyro Worldwide) Confuses Real Life With The Onion, Proposes Ugly Philly Campaign
Philadelphia-based Quaker City Mercantile (formerly known as Gyro Worldwide) ("Breakin' the Rules since 1988") has devised a new tourism campaign for its hometown premised on the much buzzed about designation of Philly as the "Ugliest City in America," based on a Travel & Leisure online poll. The agency has created a series of ads that feature "simple, documentary-style photography that tells it like is," capturing startling unattractive people and taglines such as "Come Visit Uglytown U.S.A!" [cut to shot of director John Waters rolling his eyes and chortling at this way off-tone attempt to mimic his campily clever love/hate approach to Baltimore]
Quaker City Mercantile:Oh Philebrity, don't be sore because Michael Klein saw what an awesome idea this was, when you did not.
Quaker City Mercantile (formerly known as Gyro Worldwide) Announces Ad campaign: Philly is More Ugly When You Sleep Over!
Quaker City Mercantile: I thought you would say something like that. haha
PHILEBRITY: Seriously, I have to run this shit now? How many of you people work over there? And it's THIS? This is the press gag you come up with? Please try harder.
I used to live in Philly and it's far from the ugliest city in America. Yet, Travel & Leisure named it such in a readers' poll. The readers have obviously never been to Gary, Indiana. At any rate, Philadelphia-based agency Quaker City Mercantile (formerly known as Gyro Worldwide) is now making lemonade from the lemons.
Quaker City Mercantile (formerly known as Gyro Worldwide) CEO Steven Grasse remarks, "Walking around this city is like rubbernecking at a car accident. It's hideous, but you just can't stop gawking. It's fascinating and deeply disturbing at the same time." "I'm from Philly. My ancestors are from Philly. And it seems every day I see new levels of ugliness. It's time we cashed in on our heinousness."
The Ugliest City In America - The People, That Is
"Philadelphia is home to the least attractive people in the United States, a survey of visitors and residents showed on Friday. The city of more than 1.5 million people was also found to be among the least stylish, least active, least friendly and least worldly, according to the 'America's Favorite Cities' survey by Travel & Leisure magazine and CNN Headline News."
"About 60,000 people responded to the online survey -- at www.travelandleisure.com -- which ranked 25 cities in categories including shopping, food, culture, and cityscape, said Amy Farley, senior editor at the magazine."
History repeats itself triumphantly at this ad agency as it revamps with retro wares.
"I'm a history nut," he says. Steven Grasse is the founder and CEO of Quaker City Mercantile, and just by simply taking a step into the agency's Philadelphia office space, you can tell he isn't kidding.
Down every hall, on nearly every wall is some unexpected (and often offbeat) artifact from a bygone era. Upholstered chairs crisscrossing aesthetics and ages, a gilt mirror, kitschy paint-by-number pieces and 19th-century prints are scattered throughout the 12,000-square-foot space. It's a life-size conversation piece.
Quaker City Mercantile: Constantly clowning itself, master media manipulators or wannabe cool kids? Behold their new music blog - think The Fader minus Cornerstone and replaced with, oh dear, Stephen Grasse - and discuss. Or don't. [TheWalrus]