News and Press

Hector Hector - Derrie-Air - Sure it's a joke, but why not?

06/09/2008

Derrie-Air - Sure it's a joke, but why not?
by: Hector, June 9th, 2008

The excellent Freakonomics blog has a story about an interesting idea concerning the Airline Industry. Apparently, ads for a fake airline, Derrie-Air, have been spotted in some newspapers. Derrie-Air takes the combined weight of yourself and you luggage and charges you by the pound. This is perfect for someone like me who is both skinny and tends to pack lightly. A government study said that Airlines where spending $275 million more dollars on fuel because of the 10 pounds the average American has packed on since 1990, and this was written in 2004! Airlines are already cutting the weight of everything else, are passengers next? Personally, I'm all for it. In fact, a lot of talk has been given about how the airlines have cut down on all the services they used to provide but I think, the more the better. I'd rather make and pack my own sandwich than get those "free" pretzels anyway. And if the TSA would let me, I'd take my own bottle of Mountain Dew instead of getting a half cup thats full of ice. I'm more than willing to pay the 2 bucks in the terminal to get a Dew from the vending machine. I think we are too spoiled now. We can't even sit down for 2-3 hours without wanting a TV in front of us to show us a crappy movie or sitcoms from what ever network the airline has teamed up with. I guess all I want to do is pay for seat on a plane and thats it. I don't want pillow, I don't want a blanket (if i did, i'd bring my own), i don't want a drink, i don't want headphones, and i definitely don't want to subsidize the fight of the obese person sitting next to me who's butt is overlapping into my seat.

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Waxahachie Daily Light Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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The Huffington Post Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more

AdLand Commercial Archive Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more

KSTP Minnesota Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more

Got Apex Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more