News and Press

Travel Families talk Derrie-Air

06/09/2008

Derrie-Air Ready for Take-Off

It's an airline that would have been thoroughly embraced by Bart Simpson and his dad Homer, but alas it turns out that a new carrier called Derrie-Air, which purportedly charged passengers by the pound, is as fictional as the big-eyed, yellow-skinned characters from animated Springfield.
Only not everyone who saw the ads for the fake airline knew they were a joke.

D'Oh!

Late last week millions of unsuspecting readers of The Philadelphia Inquirer and Philadelphia Daily News opened their newspapers to see ads for a new airline called Derrie-Air, which offered a way to save big on summer travel. According to the light blue banners that ran throughout the paper (as well as on a website Philly.com), "the more you weigh the more you pay." Which meant major savings on airfare for travelers who didn't tip the scales.

According to the ads, Derrie-Air's sample rates ranged from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.

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Extra Texture Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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Trendhunter magazine - Charging Fliers by Weight - Derrie-Air

06/09/2008

Charging Fliers by Weight - Derrie-Air

Branson made his name hauling Virgins across the pond, now Derrie-Air wants to make a fortune by charging passengers by the pound. Luggage charges and peanut charges were, well, peanuts, compared to what the sliding scale could gain from the overweight Americans. Reports are that during Fashion Weeks the buy-the-pound airline will suspend this fare structure because of the size zero models.

Great business model if it were true, alas, it is not. The new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

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Hector Hector - Derrie-Air - Sure it's a joke, but why not?

06/09/2008

Derrie-Air - Sure it's a joke, but why not?
by: Hector, June 9th, 2008

The excellent Freakonomics blog has a story about an interesting idea concerning the Airline Industry. Apparently, ads for a fake airline, Derrie-Air, have been spotted in some newspapers. Derrie-Air takes the combined weight of yourself and you luggage and charges you by the pound. This is perfect for someone like me who is both skinny and tends to pack lightly. A government study said that Airlines where spending $275 million more dollars on fuel because of the 10 pounds the average American has packed on since 1990, and this was written in 2004! Airlines are already cutting the weight of everything else, are passengers next? Personally, I'm all for it. In fact, a lot of talk has been given about how the airlines have cut down on all the services they used to provide but I think, the more the better. I'd rather make and pack my own sandwich than get those "free" pretzels anyway. And if the TSA would let me, I'd take my own bottle of Mountain Dew instead of getting a half cup thats full of ice. I'm more than willing to pay the 2 bucks in the terminal to get a Dew from the vending machine. I think we are too spoiled now. We can't even sit down for 2-3 hours without wanting a TV in front of us to show us a crappy movie or sitcoms from what ever network the airline has teamed up with. I guess all I want to do is pay for seat on a plane and thats it. I don't want pillow, I don't want a blanket (if i did, i'd bring my own), i don't want a drink, i don't want headphones, and i definitely don't want to subsidize the fight of the obese person sitting next to me who's butt is overlapping into my seat.

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Waxahachie Daily Light Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more

The Huffington Post Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more