News and Press

Got Apex Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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Something To Do At Work Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more

The Cumberlink.com Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more

Tampabays 10 Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press


PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more

The Denver Egotist - Fly Derrie-Air Airlines

06/09/2008

Fly Derrie-Air Airlines

You gotta love working in advertising today when you hear stories like this. Last Friday, readers of The Philadelphia Inquirer and Philadelphia Daily News found ads in their papers for a new airline called Derrie-Air - which purportedly charges passengers by the pound.

Turns out the fake campaign, developed by Philly's Quaker City Mercantile (formerly known as Gyro Worldwide) for the papers' owner, Philadelphia Media Holdings, was created to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens. And to create a PR explosion in the meantime, as evidenced by the coverage across the country. That's some fresh-ass work, Derrie-Air.

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Travel Families talk Derrie-Air

06/09/2008

Derrie-Air Ready for Take-Off

It's an airline that would have been thoroughly embraced by Bart Simpson and his dad Homer, but alas it turns out that a new carrier called Derrie-Air, which purportedly charged passengers by the pound, is as fictional as the big-eyed, yellow-skinned characters from animated Springfield.
Only not everyone who saw the ads for the fake airline knew they were a joke.

D'Oh!

Late last week millions of unsuspecting readers of The Philadelphia Inquirer and Philadelphia Daily News opened their newspapers to see ads for a new airline called Derrie-Air, which offered a way to save big on summer travel. According to the light blue banners that ran throughout the paper (as well as on a website Philly.com), "the more you weigh the more you pay." Which meant major savings on airfare for travelers who didn't tip the scales.

According to the ads, Derrie-Air's sample rates ranged from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.

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