News and Press

Virus on Wright blog

10/09/2008

If You Call It Art, It's Art. Yes, It's That Easy. [AdPulp]

ATTN: STEVE GRASSE SEEKS TO JOIN MATTHEW BARNEY AND DAMIEN HIRST AMONG THE RANKS OF THE WORLD'S FOREMOST CONCEPTUAL ARTISTS
To the uneducated viewer, Bikini Bandits might appear to be nothing more than eye-candy. However, the creator of the series, has much loftier ideas. In fact, Quaker City Mercantile (formerly known as Gyro Worldwide) CEO, Steve Grasse, sees Bikini Bandits as a post-feminist attack on the way women are portrayed in modern culture, especially by advertising. According to the artist's statement on The Arcadia Project (which he describes as "a sequence of five projects that together form a phenomenology of attentional economics and American pop culture at the beginning of the 21st century):

Advertising usually presents women as passive objects who are acted upon. And the consumption that advertising promotes--though it may be dressed up as an act of rebellion--is equally passive. Before the retail environment swallowed the natural world, satisfaction was wrested by violent force from the land. Today satisfaction is not longer a visceral atavistic exchange but a hollow, symbolic one, obtained by calmly waiting in line and exchanging symbols of credit for symbols of desire. With the Bikini Bandits, I restored the old sense of blood-and-guts dominion to the act of consumption and the feminine form.

It's copy like that leaves me dumbfounded. I don't know whether to stand up and cheer, or roll around on the floor in a fit of laughter.

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AdPulp Reports on Grasse and the Arcadia Project

10/09/2008

If You Call It Art, It's Art. Yes, It's That Easy.

ATTN: STEVE GRASSE SEEKS TO JOIN MATTHEW BARNEY AND DAMIEN HIRST AMONG THE RANKS OF THE WORLD'S FOREMOST CONCEPTUAL ARTISTS
To the uneducated viewer, Bikini Bandits might appear to be nothing more than eye-candy. However, the creator of the series, has much loftier ideas.
In fact, Quaker City Mercantile (formerly known as Gyro Worldwide) CEO, Steve Grasse, sees Bikini Bandits as a post-feminist attack on the way women are portrayed in modern culture, especially by advertising.

According to the artist's statement on The Arcadia Project (which he describes as "a sequence of five projects that together form a phenomenology of attentional economics and American pop culture at the beginning of the 21st century):

Read more

AdPulp and the Art of Bikini Bandits

10/09/2008

To the uneducated viewer, Bikini Bandits might appear to be nothing more than eye-candy. However, the creator of the series, has much loftier ideas.

In fact, Gyro Worldwide CEO, Steve Grasse, sees Bikini Bandits as a post-feminist attack on the way women are portrayed in modern culture, especially by advertising.

According to the artist's statement on The Arcadia Project (which he describes as "a sequence of five projects that together form a phenomenology of attentional economics and American pop culture at the beginning of the 21st century):

Advertising usually presents women as passive objects who are acted upon. And the consumption that advertising promotes--though it may be dressed up as an act of rebellion--is equally passive. Before the retail environment swallowed the natural world, satisfaction was wrested by violent force from the land. Today satisfaction is not longer a visceral atavistic exchange but a hollow, symbolic one, obtained by calmly waiting in line and exchanging symbols of credit for symbols of desire.

With the Bikini Bandits, I restored the old sense of blood-and-guts dominion to the act of consumption and the feminine form.

It's copy like that leaves me dumbfounded. I don't know whether to stand up and cheer, or roll around on the floor in a fit of laughter.

Read more

Virus on Philly Ad Club

10/08/2008

The Philadelphia Ad Club posts the Virus Press Release.

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Philly Ad Club Gossips about Virus

10/08/2008

"Secrets of Quaker City Mercantile (formerly known as Gyro Worldwide) Exposed by French Writer"

Quaker City Mercantile (formerly known as Gyro Worldwide) is pleased to announce the release of VIRUS: THE OUTRAGEOUS HISTORY OF Quaker City Mercantile. Released through Gold Crown Press, Virus is the culmination of Quaker City Mercantile's 20th anniversary celebration. The book's author, Harriet Bernard-Levy, a celebrated French cultural theorist, chronicles the birth of the infamous agency and the mastermind behind it all, Steven Grasse.

Presented in a 168 page hardcover book, the tale is woven through historic references and iconic visuals. Bernard-Levy frames the Quaker City Mercantile (formerly known as Gyro Worldwide) story as a business epic, the tale of an unknown Philadelphia ad agency that taught the world to "sell out" and, in so doing, laid the foundation of America's cultural and economic hegemony for the 21st century. Given unprecedented access to the archives of Quaker City Mercantile (formerly known as Gyro Worldwide) and the Grasse family, Bernard-Levy unlocks the secret Philadelphian formula that brought the hipster ethos to the masses.

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VIRUS on AdRants

10/07/2008

In the new book, Virus: The Outrageous History of Quaker City Mercantile, French theorist and Author, Harriet Bernard-Levy chronicles the birth of the agency and its founder, Steven Grasse.

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