News and Press

PBJ Features Quaker City Mercantile's Philly.com Campaign

06/20/2008

"O3 World stakes out its claim to new offices in N. Liberties"
Ceisler Jubelirer, a Center City public relations shop, has a bevy of new clients: Greater Philadelphia Hotel Association, the Barnes Foundation, Pennsylvania Society for the Prevention of Cruelty to Animals, Philadelphia Federation of Teachers, Chesapeake Energy Corp. and the Housing Alliance of Pennsylvania ... LevLane, Center City ad agency, created a performance-art promotion for the launch of Taco Bell's Frutista Freeze, a frozen tropical drink. The promotion included actors costumed to look frozen posing in front of Citizens Bank Park. For another promotion LevLane's staff handed out Taco Bell coupons at City Hall. That's team spirit ... Quaker City Mercantile, a Philadelphia agency, created for Philly.com what it is calling a 360-degree multimedia campaign featuring TV, radio, outdoor and print. Philly.com is the Web site for the Philadelphia Inquirer and Daily News ... Aloysius Butler & Clark of Wilmington has been named agency of record by the Conard-Pyle Co., a producer of rose plants in West Grove, Chester County ... Kevin Dietrich, a 20-year-old graphic design student at Drexel University, has redesigned the corporate branding for Berry & Homer, a Philadelphia printer. Dietrich's design was chosen from those submitted by 60 sophomores in Drexel's graphic design field of study.

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Not Safe 4 Work Features Derrie-Air

06/11/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed.

Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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Times-Standard Features Derrie-Air

06/10/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed.

Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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Something To Do At Work Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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The Cumberlink.com Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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Tampabays 10 Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press


PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more