News and Press

Virus on Philly Ad Club

10/08/2008

The Philadelphia Ad Club posts the Virus Press Release.

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Philly Ad Club Gossips about Virus

10/08/2008

"Secrets of Quaker City Mercantile (formerly known as Gyro Worldwide) Exposed by French Writer"

Quaker City Mercantile (formerly known as Gyro Worldwide) is pleased to announce the release of VIRUS: THE OUTRAGEOUS HISTORY OF Quaker City Mercantile. Released through Gold Crown Press, Virus is the culmination of Quaker City Mercantile's 20th anniversary celebration. The book's author, Harriet Bernard-Levy, a celebrated French cultural theorist, chronicles the birth of the infamous agency and the mastermind behind it all, Steven Grasse.

Presented in a 168 page hardcover book, the tale is woven through historic references and iconic visuals. Bernard-Levy frames the Quaker City Mercantile (formerly known as Gyro Worldwide) story as a business epic, the tale of an unknown Philadelphia ad agency that taught the world to "sell out" and, in so doing, laid the foundation of America's cultural and economic hegemony for the 21st century. Given unprecedented access to the archives of Quaker City Mercantile (formerly known as Gyro Worldwide) and the Grasse family, Bernard-Levy unlocks the secret Philadelphian formula that brought the hipster ethos to the masses.

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Ad Rants Summarizes Virus

10/07/2008

Quaker City Mercantile (formerly known as Gyro Worldwide) Published, BMW Winds, Diddy Dissed
For some politically-themed contextual fuckery, check this out.

In the new book, Virus: The Outrageous History of Quaker City Mercantile, French theorist and Author, Harriet Bernard-Levy chronicles the birth of the agency and its founder, Steven Grasse.

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Philly Mad Men don't like Quaker City Mercantile

10/07/2008

Gold Crown Press just released a book titled, VIRUS: THE OUTRAGEOUS HISTORY OF Quaker City Mercantile. The book's author, Harriet Bernard-Levy, chronicles the agency's 20-year existence while managing to linguistically blow founder Steven Grasse.

"Wait, did you say DDB?" you might be asking silently. No, ‘fraid not. "Oglivy and Mather?" Again, no. "Ayer & Son? TBWA? BBDO? Some other agency that had a real impact on American culture?" No, no, no, and no. We're talking about Quaker City Mercantile.

Here are just a few of the wildly unhinged claims made by Bernard-Levy in her book:

* Quaker City Mercantile (formerly known as Gyro Worldwide) invented viral marketing (ha!)
* Quaker City Mercantile (formerly known as Gyro Worldwide) launched the careers of Spike Jonze, Doug Aitken, and Quentin Tarantino, among others (ha! ha!)
* Quaker City Mercantile (formerly known as Gyro Worldwide) "was the first to capitalize on the latent sexual forces running through contemporary proletarian subculture...forever [changing] our collective notion of cool"

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VIRUS on AdRants

10/07/2008

In the new book, Virus: The Outrageous History of Quaker City Mercantile, French theorist and Author, Harriet Bernard-Levy chronicles the birth of the agency and its founder, Steven Grasse.

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Virus on AdPulp

10/06/2008

"Zeitgeist" Is Quaker City Mercantile's Middle Name

Steven Grasse of Quaker City Mercantile (formerly known as Gyro Worldwide) is a skilled self-promoter, and I say that with all sincerity, for self-promotion is a necessary skill that's hard to master. Too much self-promo and you're tiresome. Not enough, and you don't exist. Like a soufflé, you have to get it just right.
With the help of Harriet Bernard-Levy, a celebrated French cultural theorist, Grasse is getting it right. For what agency head doesn't want a French intellectual poking through his old campaigns and family albums?

According to the publisher, Bernard-Levy's new book, Virus: The Outrageous History of Quaker City Mercantile, "frames the Quaker City Mercantile (formerly known as Gyro Worldwide) story as a business epic, the tale of an unknown Philadelphia ad agency that taught the world to "sell out" and, in so doing, laid the foundation of America's cultural and economic hegemony for the 21st century."

In the book, Bernard-Levy claims Quaker City Mercantile (formerly known as Gyro Worldwide) invented viral marketing, while also launching careers of such notables as Spike Jonze, Doug Aitken, Quentin Tarantino and Dayton and Ferris. Hmmm...there's likely some truth in these claims, but I can certainly see why the word "outrageous" is in the title of the book.

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