News and Press

Vanity Fair Talks ROOT With Our Very Own Steven Grasse

10/01/2009
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Quaker City and SNUS in The New York Times!

09/21/2009
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Published: September 21, 2009

THE two largest tobacco companies in the United States voluntarily stopped advertising cigarettes in magazines, with Philip Morris, whose brands include Marlboro, ceasing in 2005 and R. J. Reynolds, whose brands include Camel, at the beginning of 2008.

 

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Vanity Fair Call Out on FooBooz.com

09/15/2009
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ROOT liqueur gets a shout-out in October’s Vanity Fair. It’s the skewing young one with Jackie O on the cover.

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FooBooz.com

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The Philadelphia City Paper's Meal Ticket Blog Reports on our Vanity Fair Feature!

09/14/2009
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Quaker City Mercantile was known in its former life as Gyro Worldwide, a Philadelphia advertising firm operating on the mantra “consumption, free living, and hedonistic disregard”.   Gyro founder Steven Grasse altered his course from promoting mass consumption to do something “more benevolent and meaningful.”  More benevolent, in this case, was the creation of Sailor Jerry rum, Hendrick’s Gin and ROOT liqueur.

 

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Newsweek Publishes Article Inspired By Evil Empire

09/08/2009
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Nearly three years after its release, mainstream culture is still fascinated by our best-selling book, The Evil Empire: 101 Ways that England Ruined the World. And with the world in the in the shape it's in today, who could resist a controversial read that blames England for everything? Certainly not Newsweek! Recently, they published a curious article titled, "Did Britain Wreck the World?" The piece closely examines seven of the world's most infamous conflicts and reveals that England is behind every single one.

If it sounds like Newsweek lifted a page directly from The Evil Empire, that's because they most certainly did! That's what happens when you write a great book: you continuously influence mega news publications year after year.

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Groovemine.com posts about The Walrus Blog

08/13/2009
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The Walrus
A Philadelphia-based blog written by Michael presents itself a bit more organized than most music blogs we come upon with a main menu consisting of News, MP3s, Videos, Interviews, Show Reviews, and Send a Tip. If you click on categories in the left sidebar, you'll find find an expanded offering: Blubber, Contests, Free Albums, Lists, Mixtapes, Philly Music, Random Finds, Show Previews, and Streaming. Another interesting feature of this blog is a branded stand-alone MP3 player that launches in its own window.

RECENT EXCERPT: “'Watch the Waves” is a somewhat new direction for Victoria Bergsman’s post-Concretes project Taken By Trees. It’s just as fragile, but far more exoctic, employing some island rhythms courtesy of Studio’s Dan Lissvik who produced the new album from which the song is taken. It’s nice to hear her branching out into new territory, not to...”  [read more of this post and others on The Walrus]

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