Hyper-Local Liquor: Tobacco Branding Pioneer Finds Redemption
With a business model that combines sex, drugs and rock n roll with, quote, "cool shit", you'd expect a talk by branding pioneer Steven Grasse to be provocative. But with a professional background in branding cigarettes and sneakers, you might not expect it to be particularly note worthy for TreeHuggers. However, you'd be wrong.
Because what do you do once you've made a fortune selling tobacco? Why, you move on to booze of course. But this is no ordinary booze. In fact, by combining ultra-local (and I do mean ultra-local!), sustainable agriculture with a love for cultural exploration and serious fun, I would argue that it is a beautiful example of where business should be headed. This presentation is worth checking out, whether you drink or not.
Recommended Viewing: Steve Grasse On Steve Grasse
Pretty interesting talk given recently by the Gyro/Quaker City Mercantile honcho. Big reveal: G-Mart was “successful.” Small reveal: Grasse likes boobies. [via PSFK]
NATIONAL LIBERTY MUSEUM “HEROES OF CHARACTER” Posters:
In conjunction with Heroes of Character, an exhibition dedicated to highlighting people who uphold virtues of freedom and democracy, Philadelphia’s National Liberty Museum has worked with local firm Quaker City Mercantile to produce five posters inspired by the exhibition. Five contemporary artists - Dave Kinsey, Jim Houser, Jeremy Tinder, Thom Lessner and Allison Cole – put their spin on five heroes – Yao Ming, Mother Teresa, Susan B. Anthony, Roberto Clemente, and César Chávez.
The posters are for sale direct through the museum site, and proceeds go to funding the museum’s mission.
Other posters in the series feature Yao Ming, Mother Teresa, Roberto Clemente and César Chávez. Posters will be mailed at no charge to the first 1,000 people and 5,000 teachers, respectively, to "like" the exhibit on Facebook.
"At the National Liberty Museum, our mission of character education extends beyond our physical walls," said Gwen Borowsky, chief executive officer of the National Liberty Museum. "These images are another way we're engaging students, teachers and parents across the country with our Heroes of Character exhibition."
(Video) Steven Grasse: PSFK Conference New York 2010
At our recent New York Conference, maverick creator-entrepreneur Steven Grasse closed out the day’s discussions with a spirited talk about his journey from disgruntled ad man to revolutionary businessman. He spoke candidly about his inspirations, trials and tribulations, and his passion for living a life driven by art, authenticity, and conscience.