Narragansett Gives Out Ties to Help Rebuild Its Brand in New England
Just in time for Father’s Day, Narragansett Brewing Co. is back with handing out free ties to everyone who buys at least a 12-pack of ’Gansett. Company president Mark Hellendrung tells me he started the promotion as a way to help connect with fans not long after purchasing the brand from Pabst Brewing Co. in 2005.
ROOT: Hyper Local Liquor
By Jeremiah Andrick
I can’t remember when I first read about ROOT but the idea has intrigued me for a while. A small batch liquor made by by the fine artists at Art in the Age of Mechanical Reproduction. I think my interest began with the simple design of the glass bottles or the maybe it was the story behind the liquor which is a revival of a pre-prohibition recipe root tea that eventually became root beer when alcohol was “out of fashion”. It doesn’t really matter though because in Washington state you can’t get it. In fact out side of Philly it can be tough to find. As a part of a new breed of organic, hyper-local small batch liquors, regular and large distribution is hard to come by.
A Beloved Beer Bubbles Back
There’s nostalgia brewing in bars and backyards around New England: Narragansett Lager, the beer with a 120-year legacy that slid off the radar in the 1970s, is not only back, it’s taking center stage.
Five years after being acquired by a lifetime New England resident, Narragansett is distributed in every New England state except Vermont, and the number of stores that carry it is up 60 percent over last year to almost 1,300 shops in the region.
William Grant Buys Steven Grasse’s Art In The Age & Root
Those of you who came to our PSFK Conference New York were lucky enough to see Steven Grasse close the day with his talk about the Art In The Age of Mechanical Reproduction brand that he created when his interests changed and he became concerned about organic foods and local craft.
The team at William Grant & Sons must have been monitoring the Twitter comments because the drinks company has decided to purchase the brand from Steven Grasse. The press release reads...
Grasse Dreams Up The Spirits, Feeds Them to Bigger Fish
June 4, 2010
Art In The Age of Mechanical Reproduction is a long name for a company that makes craft spirits and other handmade merchandise. But William Grant & Sons, the family-owned distiller headquartered in in the United Kingdom, isn't bothered by the unconventional name. They want Art in the Age's leading product, ROOT, and ROOT they shall have, for they've acquired the company from Steven Grasse and his brand consultancy Quaker City Mercantile
Building a Better Brita
Mavea's curvilinear new pitcher has arrived to enliven the relatively dry terrain of home water filtration.
Given the amount of decision-making that goes into paint chips and appliances, it’s funny that no one has thought to give the water filter a makeover. Not only is this water-spattered, boxy bit of plastic a blight on the sightlines of even the most stylish North American kitchens, there’s a comedy to the way that, mid-pour, the lid for a basic Brita will fall into the “clean” receptacle. And there’s a futility built into the way we set the little calendars and promptly forget to change the filter till there's actually something growing inside.