A Beloved Beer Bubbles Back
There’s nostalgia brewing in bars and backyards around New England: Narragansett Lager, the beer with a 120-year legacy that slid off the radar in the 1970s, is not only back, it’s taking center stage.
Five years after being acquired by a lifetime New England resident, Narragansett is distributed in every New England state except Vermont, and the number of stores that carry it is up 60 percent over last year to almost 1,300 shops in the region.
William Grant Buys Steven Grasse’s Art In The Age & Root
Those of you who came to our PSFK Conference New York were lucky enough to see Steven Grasse close the day with his talk about the Art In The Age of Mechanical Reproduction brand that he created when his interests changed and he became concerned about organic foods and local craft.
The team at William Grant & Sons must have been monitoring the Twitter comments because the drinks company has decided to purchase the brand from Steven Grasse. The press release reads...
Building a Better Brita
Mavea's curvilinear new pitcher has arrived to enliven the relatively dry terrain of home water filtration.
Given the amount of decision-making that goes into paint chips and appliances, it’s funny that no one has thought to give the water filter a makeover. Not only is this water-spattered, boxy bit of plastic a blight on the sightlines of even the most stylish North American kitchens, there’s a comedy to the way that, mid-pour, the lid for a basic Brita will fall into the “clean” receptacle. And there’s a futility built into the way we set the little calendars and promptly forget to change the filter till there's actually something growing inside.
Frilly in Philly
May 29, 2010
Every once in awhile, you are blessed to meet an extraordinary person that you just know is going to impact your life in some profound way. It could be a best friend, a mentor, a lover… Or it could be a group like the Next American Vanguard. Over the past couple of days, I was privileged enough to be part of this incredible group of young urban leaders committed to improving American cities.
Pouring It On
In 2000, Brita GMBH, a German company that designs and manufactures consumer and professional water-filtration products, including popular water-purifying pitchers, made a decision that from a branding perspective seemed unthinkable. When it ended its 12-year-old licensing-and-distribution agreement with U.S. conglomerate the Clorox Co., Brita sold Clorox sole rights in North America to the Brita brand, which has become synonymous with these pitchers. The German company also agreed to a noncompete clause until 2005.
Today Brita is a fairly large company in Europe — last year's revenue topped $400 million — with the problems of a small business in the U.S. Its new Mavea brand is the underdog in water-filtration pitchers, compared with the Clorox-owned Brita brand it created.
Recommended Viewing: Steve Grasse On Steve Grasse
Pretty interesting talk given recently by the Gyro/Quaker City Mercantile honcho. Big reveal: G-Mart was “successful.” Small reveal: Grasse likes boobies. [via PSFK]