STEVEN GRASSE, 49, of Society Hill, is CEO of Quaker City Mercantile, a Center City branding firm that serves as the hub for mostly craft-spirits brands Grasse develops, brings to market and manages. He also acquired a 72-acre farm in New Hampshire and plans to open a micro-distillery there in 2014.
Steven Grasse is a bit of living legend here at DIA. We told you all about his latest venture, Art in the Age, but that’s only the tip of the iceberg with Grasse.
We're on a bit of a Rhode Island kick lately. Last time, we were talking Autocrat, the syrup used in Rhody's state drink, coffee milk. Today, we bring you our smallest state's other favorite drink: Narragansett beer. I first encountered 'Gansett in Cape Cod, in one of those towns where people really only go to one bar, where you can throw peanut shells on the floor. In places like this, 'Gansett is available on tap, for dirt cheap and we're starting to hope everywhere else in America follows suit.
Before it went out of business in 1983, Narragansett was the quintessential beer of New England. During its heyday in the 1950s through the 1970s, Narragansett was the official beer sponsor of the Boston Red Sox. At the start of every broadcast, longtime Red Sox announcer Curt Gowdy would greet fans with the company's tag line, "Hi, neighbor! Have a 'Gansett." The beer even had a memorable cameo in the movie Jaws.
You're gonna need a bigger boat. It's the summer of '75 all over again for old-school beer fans: Great white sharks circle menacingly in local waters while boaters and beach-goers sooth nerves by pounding retro cans of Narragansett Lager.