Five best practices for shoring up your package’s backside
The back panel is more than just a placeholder for the ingredients label. It’s an underutilized area of the package that can sell an engaging brand.
The Weekend Guide
Philadelphia Events and Diversions
EXPLORE Secrets of the Silk Roads What: Embroidered boots, textiles, and other eerily well-preserved artifacts from the famed trade route. Why: Don’t dawdle — the mummies are around only thru Mar. 15. When: Thru June 5. Where: Penn Museum, 3260 South St. (215-898-4001). Tickets ($22.50) at 877-772-5425 or online at penn.museum.
Industrial Arts: Motorcycles by Hammarhead Industries
For the month of March, Hammarhead Industries will invade Philadelphia’s Art in the Age for a special exhibition of custom motorcycles. The installation will also provide an opportunity for Hammarhead to preview its own line of goods – which will be available come spring at Hammarhead Parts & Service.
Feb 28: Art in the Age Spirited Beer Dinner at N. 3rd
Art in the Age, the “community of free thinkers and artistic innovators” and the brand behind ROOT and SNAP, is collaborating with the kitchen and bar crew at N. 3rd (801 N. Third St.) to present a marriage of ROOT, SNAP, craft beer and food: the Spirited Beer Dinner, scheduled for Monday, Feb. 28. These spicy, earthy and versatile liqueurs have made appearances in cocktail crafting contests throughout the city, but this evening, they’ll be showcased in each dish and every beer-infused cocktail. Reservations are required (215-413-3666), but you are able to choose any reservation time that works for you, as this tasting will be going all evening. Cost: $35 per person, not including tax or gratuity. Preview the full menu after the jump!
Stir It Up
Like a Swiffer, but for Vodka
It’s Tuesday, so let’s talk about stocking your wet bar. You know, the one inside the globe.
Tyler Scaife at Art in the Age
This February, Philadelphia’s Art in The Age will present new photographs by Tyler Scaife.
Over the past year, photographer Tyler Scaife has been creating a series of images of abandoned elementary and middle schools throughout the Philadelphia area. Many of these schools have been unused for decades, slowly deteriorating behind barred steel doors and boarded-up windows.