News and Press

B.rox Blog Hypes ROOT

07/21/2010
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Toast To Tales

Tales of the Cocktail  kicked into full gear today. The seminars on this first day are all “professional track,” geared toward industry professionals, with topics like “Raising the Bar: Spirited Media Skills for Cocktail & Industry Professionals.” I’m anything but a professional, so I did not attend any of these, but there was still plenty to do.

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Philadelphia City Paper Hypes ROOT and 'Gansett

07/20/2010
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Jam and Slam
First Person Arts is throwing a party. Want to come?


During show and tell, what you had to say about your Pog collection, pet rock or family heirloom was ostensibly as important, if not more so, than the item you shared. Perhaps that's what the folks at First Person Arts had in mind when they selected "Show and Tell" as the theme for their next StorySlam.

But this is no ordinary slam. It's a Grand Slam, wherein winners of past events will duke it out for the enviable title "Best Storyteller in Philadelphia." For the past three years, First Person Arts has incorporated Grand Slams into its annual fall First Person Festival, but the Summer Grand Slam and Block Party will be a standalone over-sharing extravaganza complete with barbecue, beer and music.

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Selectism.com Features SNAP

07/16/2010
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SNAP Organic Spirit

Following the success of their ROOT spirit, Art in the Age has announced the second in their line-up of historically informed organic spirits. SNAP takes its name from the Pennsylvania Dutch ginger snap cookie and will be available from Hitmewine beginning in August.

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SFist.com Features ROOT

07/16/2010
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SFist Drinks: The Root of All Evil at Blackbird

Ever since opening last summer, Blackbird (2124 Market Street) has been a welcome and busy addition to the Castro / Church Street environs, and one of the only truly mixed scenes in the neighborhood — though it remains mostly gay, especially at happy hour. Owner and bar program creator Shawn Vergara is on the third iteration of his house cocktail menu, and he's got one on the list now made with a relatively new spirit: Root liqueur, which is sort of a classier version of DeKuyper's Root Beer Schnapps, with rich spicy flavors that are still reminiscent of root beer.

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Liqurious features SNAP Haymaker Punch and Reverend Michael Alan

07/15/2010
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Reverend Michael Alan, mixologist and the illustrator behind the Art in the Age SNAP artwork, makes Haymakers Punch.

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Everybody Likes Sandwiches Blog Bakes up ROOT

07/08/2010
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root beer cake topped with “root” cream

When I went to San Francisco recently I had a small mission to accomplish: buy Root liquor. Root is a traditional spirit produced by a group of Philly artists known as Art in the Age and they’ve created this root beer wallop from a recipe not seen since the early 20th century. It’s readily available in Philadelphia and in a few North Carolina locations, but not at all available in Canada. Luckily, I found it at Cask, a great San Francisco shop filled with hard-to-find small-batch spirits. $40 later and it was carefully swathed into my luggage bound for Vancouver.

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