News and Press

Veggicurious.com features RHUBY

09/13/2011
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Rhuby at AITA

During September’s First Friday I popped in at Art in the Age to see the new show by the Reverend Michael Alan’s new show – a collection of drawings that eventually influenced the design of the AITA’s Rhuby label. Not yet able to find a bottle on the shelves, I was delighted to try this new spirit (I’ve only been waiting for months!) In 1771, Ben Franklin sent our nations first botanist, John Bartrum* a packet of rhubarb seeds from Britian,and America had a new, sourly delicious crop. Bartrum, smart man that he was, concocted a “garden tea” rhubarb, beets, carrots, lemon, petitgrain, cardamom, pink peppercorn, coriander, vanilla, and pure cane sugar. This early beverage is the inspiration for Root. Below you can see a slightly fuzzy photo that illustrates these influence.

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CultureMob.com features RHUBY

09/12/2011
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Magic Beyond the Gardens Gala Happening this Weekend at Philadelphia’s Magic Gardens


If you’ve followed my articles here at CultureMob, then you probably already know that I am a huge fan of Philadelphia’s Magic Gardens. But if you’re new, let me take a moment to share my love for this place with you.

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007Mosh features RHUBY

09/09/2011
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RHUBY 80-Proof Rhubarb Tea by Art in the Age

Philadelphia-based Art in the Age of Mechanical Reproduction has got to be one of the most pretentious design firms on the planet. Their name is a reference to a seminal 1936 essay by German cultural critic and philosopher Walter Benjamin. They describe themselves as a “community of free thinkers and artistic innovators deliver[ing] inspiration and aspiration back to The People.” Geez, we get it – you’ve got taste, personal as political, fuck the Man and all that jazz; you don’t have to lay it on so thick. Luckily, in spite of all the questionable grandstanding, Art in the Age backs up their rhetoric with some pretty damn cool stuff. Case in point: RHUBY, an 80-proof Rhubarb Tea that hearkens back to the days of yore, when 18th-century luminaries like Ben Franklin and horticulturalist John Bartram were knocking back glasses of the stuff to celebrate the America’s birth. Bartram’s original garden tea recipe employed rhubarb, beets, carrots, lemon, petitgrain, cardamom, pink peppercorn, coriander, vanilla, and pure cane sugar (uh, pretty sure that covers our five fruits and vegetables for the day!), which Art in the Age has re-appropriated into a spirit. Best of all, even today, rhubarb tea is as versatile as it is tasty: Art in the Age offers a bunch of cocktail recipes, with such delightful names as Red Hound (RHUBY + grapefruit), Rhuby Tonic (RHUBY + spring herbs + tonic water), and Black Rhuby Lemonade (RHUBY + blackberries + basil + sparkling lemonade), intended to spark your own cocktail creation creativity. So are your taste buds tingling in anticipation yet? Unfortunately, RHUBY has yet to be formally rolled out, but while you’re keeping your eyes peeled for it at your local liquor store, you can get more details about this splendid creation’s history (and the full recipe list) over at the Art in the Age blog. Long live rhubarb!

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Married To A Meat-Eater features RHUBY

09/08/2011
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One Last Lemonade

You know the old saying when life gives you lemons you make lemonade? Well it’s more like life has been chucking them at me, in the face and then laughing at me. Since that is a bit more dramatic I figured spicing up some homemade lemonade with herbs, fruit and spirits, would be appropriate.

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FashionablyBombed.com features ROOT

09/08/2011
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Drink This, Wear That: Ready for Fall Edition!

Although we LOVE us some summer, we recently got a bottle of the very tasty and herbacious new liqueur, Root, and all of a sudden we started getting just a little nostalgic for fall! Maybe it's the gorgeous shade of brown or the spicy and robust flavor, but we're jonesin' for some cooler weather!  And nothing says fall like a chocolate brown velvet blazer like this one by  Alberta Ferretti. We're also loving the combination of pink, orange and leopard in this gorgeous scarf by Monsoon. And don't forget your orange wellies!

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Philadelphia Weekly features ROOT

09/07/2011
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Six Drinks That'll Knock You on Your Ass

Treating yourself to an alcoholic beverage or two after a long day is all fine and dandy, but what about those particularly shitty (or joyous) times when a buzz simply isn’t enough? While we here at PW encourage you to drink responsibly, we also believe in drinking effectively. Rather than shelling out cash for cocktail after cocktail, beer after beer, here’s a list of six potent libations guaranteed to get you plastered faster, put hair on your chest, make the room spin and kick your liver in the balls.

Proceed with caution.

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