We created Hendrick's Gin in 1999, and turned the gin world upside down by creating a strange and whimsical brand: a curly mustache above the traditional British spirits stiff upper lip...

In 1999, we created the Sailor Jerry lifestyle and rum brand based on a rollicking blue-collar ethos and a colorful visual milieu rooted in Americana tattoos of Norman 'Sailor Jerry'...

Beginning in 1890, Narragansett was considered THE beer of New England until a buyout and a brewery move in the '70s nearly killed the brand...

Like many New York stories, Hudson Whiskey's started in 2003 with a bold proposition: make whiskey in New York for the first time since prohibition...

In 2013, Diageo turned to us to create an innovation platform for the 250-year-old legendary brand...

In this small town at the foot of the White Mountains, we built Tamworth Distilling and Mercantile in 2015, a small-batch farm-to-bottle distillery and test kitchen...

Art in the Age began in 2008 as an artist collective and retail experiment, taking its name from a Walter Benjamin essay on the impact of industrialization on the nature of art...

Made from the finest blue agave and grown in the heart of tequila country, Milagro was launched in 1977 during the first wave of premium tequila, but as the category became more competitive, the brand became less distinct...

In 2015, we partnered with E.&J. Gallo Winery, a company with generational expertise and family heritage...

We began a partnership with local Philadelphia distillery New Liberty in 2016, beginning with a redesign of the packaging for their Kinsey line of whiskies, a new design for the release of their Pennsylvania Dutch Malt Whiskey, and a total rebranding of the distillery itself...

Challenged by Guy Escolme and Chris Abbott (pioneers in the spirits branding and cannabis industries respectively) in 2021 to create a brand unlike any other in the space, The Pathfinder is our first entry into the emerging world of non-alcoholic cannabis 'spirits'...

In 2015, when MolsenCoors brought us onboard as lead creative agency for Miller High Life, as history buffs and beer lovers, we felt privileged to work on a classic-- an exemplar of the kind of refreshing light lagers that Americans were seeking at the end of the century...

Inspired by the history of the Irish in America, Steven Grasse and Irishman Flor Prendergast set out to create something unique: a fine Irish whiskey finished in American rye casks...

Hamm's is one of the great American beer brands of all time, having been established by Theodore Hamm in St. Paul, Minnesota, all the way back in 1865..

Starting in 2021, we worked with The Balvenie to embark on a new content frontier with Quest for Craft: Season One: a new digital series exploring the convergence of craft and creativity through in-depth conversations with today's most compelling creators...

Renowned maker of Scotch, William Grant & Sons came to us in 2017 to create out of all things-- an American bourbon brand...

Tullamore D.E.W. needed a way to connect with a new generation of consumers, so we took a look at the brand's almost two century long history in the small town of Tullamore for inspiration and found authenticity, honestly, and--of course-- good natured humor...

History is kind of our thing, especially when it comes to reviving a classic brand, so when we were asked to partner with New Liberty Distillery to bring back Kinsey Whiskey, we immediately signed on with a stake granting us royalties on each bottle sold...

In 2014, we worked with Guinness to launch a new innovations platform. Our first two releases, Dublin Porter and West Indies Porter, were successes, setting us up for a much bigger play — namely, a new lager made with “more hops, more taste, more character"...

When we took on Pilsner Urquell in 2009, the brand's global growth had stalled...

Owned by the people of the Czech Republic and accountable to the Czech Ministry of Agriculture, Budweiser Budvar is brewed in the countryside with massive quantities of whole cone Saaz hops, Moravian barley, and a purist adherence to the Budweis brewing style that dates back centuries...

In 2014, Diageo challenged us with a question: In a world of craft beer, how can Guinness create new beers while reinvigorating their iconic classics...

From the rugged mountains and vibrant cities nestled in their valley, to ancient temples and modern seaside escapes, Oaxaca is a place with a rich history and culture to discover. Oaxaca is home to Zignum...

We teamed up with global spirits giant Diageo to solve the conundrum of why sessionable, low calorie PABs (progressive adult beverages) tend to taste bad: too sweet and too artificial...