News and Press

Steven Dolinsky features ROOT

02/20/2012
Case Study Image

The Root of My New Passion

I’ve been stumping a lot of bartenders lately. Not just the ones from places that have more TVs than cocktails, but even some of the more seasoned pros behind the bars at The Drawing Room and GT Fish & Oyster. “Have you tried Root yet?” I’ll ask them. When I see their puzzled faces, I know that this is truly going to be the next Big Deal in Chicago’s mixology arms race; you heard it here first folks.

Read more

CBS Philly features AITA store

02/16/2012
Case Study Image

Meet the Founders of Warby Parker

 

Art in the Age

116 N 3rd St

Philadelphia, PA

www.warbyparker.com

 

5 – 6:30 p.m., FREE

 

Calling all four eyes! Meet the (Wharton grad) founders of sweet spectacle company Warby Parker tonight at Art in the Age. The event kicks off with a brief presentation and Q&A at 5, then shoppers can peruse the selection of reasonably priced, vintage-inspired frames and enjoy food and drinks from Whole Foods and Art in the Age.

Read more

Paradigm Magazine features Steven Grasse

02/16/2012
Case Study Image

There are NO Shortcuts Worth Taking 

Interview by Theo Constantinou

Instead of writing an introduction for this piece, we are posting the end of our conversation with Steven that was off record and that was still being recorded, to give you a better idea of our ethos here at Paradigm.

Theo Constantinou: We’re starting out at the same point where you were, which is that, we’re doing something that’s what we like, and what we think other people should know about; people aren’t really living the way that they should. And so, we’re kind of doing it the same way: doing what we enjoy in life. We want people to live life and enjoy it, push the envelope and scope of our daily lives, and the way we conduct ourselves in life and business. There are people who are so deprived of that, that they don’t know where to begin.

Steven Grasse: When we started out, I’d take business from anybody to survive. We can be selective now, but when we started, it was just like, ‘here’s five dollars.’ Yeah I’ll do it, no problem. A lot of the work that we used to do was very much one way; now we’re very much this other way.

Read more

Uwishunu features AITA Event

02/14/2012
Case Study Image

 

Meet The Founders Of The Vintage-Inspired Eyewear Company, Warby Parker, At Art In The Age

If you’re a spectacle-loving nerd (we mean that in the coolest possible way) or already a fan of the classically crafted, quality eyewear that is Warby Parker, then you might want to mosey on over to their showroom at Art in the Age for a special Meet the Founders, event, Thursday, February 16.

 

Read more

Philly.com features AITA Store

02/10/2012
Case Study Image

Trends from New York.

Cool home goods at the Gift Fair

 

Handmade and natural materials. Erin Legg, store manager and buyer for Art in the Age of Mechanical Reproduction, was happy to find more of an emphasis this year on the handmade and artisanal. "There were a lot more smaller, start-up companies making well-crafted pieces in small batches," she says. This included a Philadelphia contingent of Girls Can Tell, Peg & Awl, and Forage Bowties.

Within the handmade, Legg zeroed in on a natural, organic look. She saw "lots of trees, leaves, and feathers," she says, and "no harsh graphics or saturated color." The feather pillows by Coral & Tusk's Stephanie Housley epitomize this trend for Legg. The New York-based designer draws the feathers, then embroiders them onto fabric.

Wood on its own and mixed with materials ranging from steel to ceramics was prevalent. The LED Clamp Lamp by Dana Cannam for Pablo Designs cleverly mixes white oak or walnut with new technology. The stripped-down form consists of a dowel on a clamp and a long, tapered piece that holds a skinny strip of high-efficiency diodes. Custom baby rattles by Cameo by Rux start as a rectangular block of wood. The baby's parents upload their photographs to the designer's site, and craftsmen carve Mom and Dad's silhouettes into either side of the toy.

Read more

Philly Beer Scene features AITA Spirits

02/08/2012
Case Study Image

From Past to Present

Art in the Age’s newest spirit gives an historical recipe a modern twist.

As far as local collective Art in the Age (AitA) of Mechanical Reproduction is concerned, 1771 was a very good year. Just outside Philadelphia, famed botanist and horticulturist John Bartram received America’s first rhubarb seeds from Ben Franklin. Bartram put those very seeds to tasty use in a garden tea recipe which included beets, carrots and lemons, amongst a bevy of other ingredients.

Read more