Earlier this week I linked up with my guys from Bird Bath Cabal and we took a quick trip to Philly for an interactive conversation with Marcus Troy moderated by Jesse Jones. The event was coordinated and hosted by CultureSnobs, a creative agency that focuses on interpreting culture through events. Before we made it down to check out the event we had to hit the city a bit and check out some cool shops.
Our first stop was Ps and Qs on South street. I’m pretty familiar with Philly since I went to college in Southeast Pennsylvania, so I was kind of excited to see a new store that’s evolved from the common sneaker spot or streetwear retailer found South Street. The Ps and Qs storefront has an awesome floor to ceiling woodgrain build out with a modern touch. They carry a vast selection of New Balance footwear, Hershel backpacks and Norse Projects apparel. My favorite part is what can be described a modern man’s library in the back. There you can find books on the vintage American football, Tom Ford or Pharrell’s “Places and Spaces I’ve been”. The shop owners/employees were really cool guys and pretty much set the vibe for the entire store. They spent time talking to us about their shop, the men’s fashion industry and even put me up on game about the origins of Baltimore’s own PedX. I’d definitely recommend this store for any guy stopping through Philly to shop.
Leaving Ps and Qs I spotted the Nike x Roundel Air Max 1 in a store front window down the block so I had to pull over and check out the shop. We landed in the Suplex consignment shop. From what I understand there are a few consignment shops in Philly now so it’s only fitting to find one on South Street. I didn’t make any purchases but its nice to know they have my size in a sneaker I missed out on.
With more time to kill before the CultureSnobs event we checked out a few more stores. One that really caught our eye was Art in the Age, which was actually recommended to us by the guys over at Ps and Qs. We walked passed it at first and decided to walk the second time by. Art in the Age is lifestyle boutique and gallery space that sells men’s and women apparel and products. Here you can find items like Warby Parker eyewear, Gitman Vintage shirts and even vintage inspired felt team flags. The most interesting products, however, were the spirits that they craft themselves. I’ve always been intrigued by the process of developing spirits. I just have a great appreciation for things that tend to get better with time without getting old and dated. They have 4 original flavors: Root, Snap, Rhubarb and Sage. They’re all available online. My only problem is deciding which one I’ll try out first.
We finally made our way through Old City to Hylo Boutiques, the venue for the event. Hylo Boutiques is a very unassuming gallery with what looks like the original windowpaned grayish doors, all covered by curtains blocking outsiders from peeking in. As we entered there was cool music playing and courteous guests greeting with a respectable look that said “What up! You look like you’re in the know”. That was rather welcoming without being overly friendly and generic.
The guests for the evening, Marcus Troy and his friend/moderator Jesse Jones, are both from Canada, Montreal and Toronto respectively. They came out at the scheduled time and without too much introduction they got right to the conversation. MT started by sharing what influenced him to get into fashion and footwear. He later went into he his earliest jobs, how he moved into the digital space and how he began to build his brand even before he startedwww.MarcusTroy.com
Here are 3 main points Marcus was passionate about sharing to build your brand:
- Build great relationships. – There’s nothing developing friendships in real life, not online.
- Have integrity. – Who are you when people are looking.
- Be authentic – Do what works for you. Don’t watch and follows others just to gain something.
Both Marcus and Jesse revealed some cool behind the scenes stories. Some of the guests had decent questions and comments that moved the conversation along. Overall I gained some valuable insight and enjoyed myself. We meet some new folks and I even ran into the young from Philly, Curran J. Much props to CultureSnobs with what was surprisingly their 1st event.