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Art in the Age of Mechanical Reproduction's ROOT Rum
Hand-picked Inspirations of the Day: Day 17
Another hectic day and not much time for social activity which you might have noticed from my Twitter posts…
But the show must go on, so here they are - new daily inspirations from Internet.
REAL PACKAGING ART IN MECHANICAL AGE
That’s just awesome! A well thought brand, a well thought story, a well thought design. Just enjoy! There’s nothing to add to this great design of SNAP by Art in the age of mechanical reproduction
What They Bought: Art in the Age
When Philadelphia adman Steven Grasse talks about his 20 years at the helm of Gyro Worldwide, the successful agency he shuttered in 2008, his assessment is as blunt as you might expect from the man who invented Bikini Bandits, a video series about strippers, guns, and hot rods: “I was the asshole who did the Camel ads,” he says. “At Gyro, we had this ‘I’ll fuck anything that moves’ philosophy.” That all changed in 2008, when he sold Sailor Jerry — the rum brand he created before going on to help develop Hendrick’s Gin — to William Grant & Sons for “more money than I ever made in advertising,” he says. Grasse quickly changed the name of his agency to Quaker City Mercantile and transformed its mission completely. “Now we only work on brands that we create and own or with clients I truly like personally,” he says.
The Curated Boutique
As an avid reader of fashion magazines and blogs, I’ve noticed a curious trend over the past few years. Upscale boutiques are described as “curated,” selling “discerning” and “careful” collections of items. Are they just borrowing the language of museums or is something else at work when the worlds of retail and curation collide?
ART in the Age of SNAP Sampling + ROOT
On awesome packaging and samples… Art in the Age of Mechanical Reproduction just launched SNAP. The follow up spirit to ROOT and they were kind enough to send over a sample ~ which of course came adorably packaged! Custom tissue paper, fun sticker, awesome bottle, and all! See lots of pics on the next page!
So far we’ve only tasted quick sips, so, perhaps more to come on playing around with them in cocktails and in delicious recipes like… Root infused Pecan Pie? But for now ~ pics of the gorgeous branding, packaging, and illustrations all on the next page!
Get SNAP-ed at Alfa tonight
If you have yet to try a taste of Art in the Age’s just-released SNAP, drop into Alfa (1709 Walnut St.) this evening. As part of their Monday-night “Dog and Pony Show” happy hour, they’ll be mixing two $5 cocktails — the SNAPPLE (SNAP, Jeremiah Weed sweet tea vodka, fresh-squeezed lemonade) and the Governor’s Garden (sister spirit ROOT, Pimm’s, English cucumber, lemon, ginger beer and Chick’s bartender Phoebe Esmon’s “Weeping Phoebe” rhubarb bitters). The “show” runs from 7 p.m. to last call.