News and Press

My Jello Creates SNAPricot Cobbler Jello Shot

Case Study Image

SNAPricot Cobbler

(ginger) SNAP
Apricot Syrup
Fresh Apricot
Molasses Dough, baked with raw sugar atop


Read more

Booze Dancing Blog features ROOT N' Stormy Recipe

Case Study Image

Booze Review - Root N' Stormy

Two weeks ago, I picked up a bottle of Root, which is the modern interpretation of a Native American beverage called root tea. By the mid 1800s, root tea became increasingly complex and the alcohol content began to escalate. Once the Temperance Movement (aka No Fun MF’ers!) gained momentum, Charles Hires, a Philadelphia pharmacist, took the alcohol out of root tea and created root beer (Hires Root Beer was introduced at the Centennial Exposition in Philadelphia).

The people at Art in the Age thought it would be fun to recreate root tea, and after some experimentation with numerous ingredients, Root was born. Root is distilled from the following ingredients: birch bark, smoked black tea, sugarcane, essence of sassafras, orange and lemon peel, allspice, anise, cloves, cinnamon, cardamom, and nutmeg. The flavor is intense, and most people would probably categorize it as medicinal. A licorice flavor is quite prominent, and LimpD said it reminded him of a Smith Brothers Black Licorice Cough Drop. I am a bit of a licorice addict, so I really enjoy the taste of Root (you should see me work through a one pound bag of Good ‘N’ Plenty!).

Read more Hypes SNAP

Case Study Image


The folks at Art in the Age of Mechanical Reproduction sure do love them some alchemical Americana. Hot on the heels of AITA’s wildly successful ROOT concoction comes SNAP, a distilled spirit based on the traditional Pennsylvania Dutch recipe for lebkuchen, or ginger snap. SNAP distinguishes itself from other ginger-flavored booze brands on the market by using fresh ginger and sweetening the 80-proof stuff with real blackstrap molasses, and rounding out the earthy, warm flavor with clove, brown sugar, cinnamon, nutmeg, vanilla, and rooibos tea.

Read more

Philadelphia Weekly Style hypes Jessica Hische's Illustrative Initials at AITA

Case Study Image

What To Do This Weekend

Good morning everyone!

Tonight, Art in the Age is hosting the opening reception for Jessica Hische’s Illustrative Initials from 5-7pm. The exhibit also includes letters from her popular project, Daily Drop Cap. Check out a video here explaining why Jessica loves lettering, and then go out and immediately rent Helvetica.

Read more hypes Jessica Hische AITA Exhibit

Case Study Image

Jessica Hische letterpress drop caps

Typographer extraordinaire Jessica Hische has selected her favourite letters from her Daily Drop Caps series and had them beautifully letterpressed in bold red and black. I love the idea of buying a few and spelling out a word with them for a big impact - they're just $40 each from her store.

Here's a nice video of Jessica talking about her caps and the letterpress printing process, which was shot at her solo show at Art in the Age in Philadelphia.

Read more

Cocktail Virgin Blog features ROOT recipe

Case Study Image

Appalachian Flip

2 oz Root Liqueur
1/2 oz Rich Demerara Syrup
1 Whole Egg

Shake once without ice and once with, strain into a fizz glass, and top with pale ale (Sierra Nevada).

Normally, I do not like to post recipes that require specialized ingredients that I have not seen on the market, but this drink was damn tasty. And it also used a beer float to a great effect which is always a bonus in my book. Root is a liqueur based on Colonial recipes for root tea that was brewed from sassafras, sarsaparilla, and wintergreen birch bark amongst other roots and herbs. With the temperance movement at the end of the 19th century, this spiritous brew morphed into root beer soda. While Art in the Age's version does not use sassafras (banned by the U.S. government in the 1960s), they have tried to replicate the flavor as best as possible. So far it seems that their current day product has not moved too far from Pennsylvania yet.

Read more