Glenfiddich Makers Take on Philly’s ROOT
William Grant and Sons, the independent, family owned distiller that makes Glenfiddich amongst many other popular spirits, has acquired ROOT, the curious herbaceous concoction created by local adman-turned-booze-baron Steven Grasse, according to Meal Ticket. In addition to ROOT, the purchase includes Grasse’s Art in the Age of Mechanical Reproduction brand, which is said to be developing a full line of original, historically-inspired and certified organic spirits, the first of which is SNAP, an elixir that mimics the flavors of Pennsylvania Dutch black strap molasses ginger snap cookies.
William Grant & Sons Gets Agressive
Through my experience at Johnny Rocco’s, I’ve spent a good deal of time actively promoting, and working with the brands of William Grant & Sons, and for that I’m very lucky. I’d go as far as to say they have one of the best selections of spirits of any of the key players out there, and turns out that as of this week.. things are set to get a whole lot better.
Tuthilltown Spirits Hudson Whiskey
First came the news that the group would be picking up Tuthilltown Spirits’ Hudson Whiskey. Of the offerings at Tuthilltown, none have struck a cord quite so successfully as their Hudson line, and the product fills the much needed gap in Grant’s whiskey program. Tuthilltown spirits received a lot of attention earlier in the year for their barrels as Jeffrey Morgenthaler popularized “barrel aged cocktails”. For fans of the Hudson Whiskey brand, Tuthilltown will continue to produce the product themselves, but the rights to sales and distribution now belong to William Grant & Sons. Tuthilltown’s unaged spirits program will remain unaffected.
ROOT: Hyper Local Liquor
By Jeremiah Andrick
I can’t remember when I first read about ROOT but the idea has intrigued me for a while. A small batch liquor made by by the fine artists at Art in the Age of Mechanical Reproduction. I think my interest began with the simple design of the glass bottles or the maybe it was the story behind the liquor which is a revival of a pre-prohibition recipe root tea that eventually became root beer when alcohol was “out of fashion”. It doesn’t really matter though because in Washington state you can’t get it. In fact out side of Philly it can be tough to find. As a part of a new breed of organic, hyper-local small batch liquors, regular and large distribution is hard to come by.
William Grant Buys Steven Grasse’s Art In The Age & Root
Those of you who came to our PSFK Conference New York were lucky enough to see Steven Grasse close the day with his talk about the Art In The Age of Mechanical Reproduction brand that he created when his interests changed and he became concerned about organic foods and local craft.
The team at William Grant & Sons must have been monitoring the Twitter comments because the drinks company has decided to purchase the brand from Steven Grasse. The press release reads...
Grasse Dreams Up The Spirits, Feeds Them to Bigger Fish
June 4, 2010
Art In The Age of Mechanical Reproduction is a long name for a company that makes craft spirits and other handmade merchandise. But William Grant & Sons, the family-owned distiller headquartered in in the United Kingdom, isn't bothered by the unconventional name. They want Art in the Age's leading product, ROOT, and ROOT they shall have, for they've acquired the company from Steven Grasse and his brand consultancy Quaker City Mercantile
Art in the Age of Mechanical Reproduction's The Architect by Jeremy Tinder featured in Antenna Magazine.