Was given a bottle of root recently, made from a root tea (pre-rootbeer) recipe. good stuff, nice looking too.
Dept. Of Wrestling Art From The Jams Of Salted Meats: Robin McDowell's Jersey Shore Prints
March 16, 2010
Deal Feed: $4 Root Cocktails @ Standard Tap, Charlie’s Pub, & BAR
Through the end of the month, three bars around Philadelphia will be hosting special Happy Hours centered around Art in the Age’s Root.
Seven Days of Deals Starting Tuesday, March 9
Every Tuesday, we put up a handy guide that includes a prix-fixe menu, special or a value-driven deal for every night of the upcoming week. We've wrangled all of the deals and menus that come our way into one convenient place for you, rather than firing them at you artillery-style as they come in. Click through to see what's on deck for this week, from an outdoor happy hour to free wine on a Friday night.
ROOT BY ART IN THE AGE
A few hundred years ago settlers picked up the recipe for a beverage called Root Tea, which was the combination of roots, spices and herbs that fermented and became alcoholic. A couple hundred years later prohibition started to kick in so Root Beer was created to fill the gap of this product, recreating the flavor it lacked the alcholic contents. Cut to present day where Art in the Age have decided to start creating Root Tea again, alcohol content and all, calling it simply Root.
Steven Grasse of Art in the Age
Art in the Age is a store in Philadelphia’s Old City named for one of German essayist Walter Benjamin’s most famous works. It is the brainchild of advertising executive Steven Grasse. After reading two interviews with him this week, Mr. Grasse has fast become a hero of mine.
The man whom Philadelphia Magazine called, in the same breath, a Legend and a Mad Man, had some very inspired things to say.
“The new luxury is knowing where the stuff comes from and knowing that the person who made it got paid,” Grasse says. “That is the new luxury. Not the fancy packaging, or the glam, but the ethics of it, the sustainability and goodness of it.”