Daily News to Launch a Weekend Edition

By Christopher K. Hepp

At a time when other newspapers are cutting back, the Philadelphia Daily News will launch an ambitious new weekend edition, it was announced Tuesday.

The new edition, which will supplant the Saturday edition of the paper, will target a younger audience but retain the tabloid's emphasis on sports, features, and gossip, according to Daily News Editor Michael Days.

Philadelphia Daily News to launch a weekend edition in fall
Philadelphia Business Journal - by Peter Van Allen Staff Writer

Fresh from winning a Pulitzer Prize, the publisher of the Philadelphia Daily News said Tuesday the newspaper will launch a weekend edition in October.

It hopes to extend its readership by offering weekend entertainment, sports, gossip and politics coverage. The publication will aim for younger readers, and offer different coverage than its sister publication, the Philadelphia Sunday Inquirer.

LIGHTBORNE HELPS PHILLY.COM ATTRACT ONLINE AUDIENCE

CINCINNATI, OH - Lightborne (www.light-borne.com), here, recently created a new spot that promotes the revamped Philly.com, a Website covering "Anything & Everything Philly."

Lightborne Creates Colorful Virtual World in New Spot for Philly Website

Philly.com, the top-rated website for The Philadelphia Inquirer and Daily News, recently revamped its look, and added locally relevant content and interactive features.
Ad agency Quaker City Mercantile, charged with introducing the new look and design to the public, partnered with Lightborne to create a visually compelling spot, which aptly captures the tagline, "Anything & Everything Philly."

"Planet Philly" features eye-popping animation, rich textures and a palette of reds and beige, mirroring the website aesthetic.
The integration of graphics and 3D animation brings "The City of Brotherly Love" to life.

Philadelphia erects and unfolds before the viewer's eyes -- evoking a sense of Philly culture and history, and serving as a metaphor for the website's interactivity and local happenings.

Animated paper-cutout silhouettes of people fill the streets adorned with famous landmarks, icons, and words reminiscent of Philadelphia.

LIGHTBORNE CREATES COLORFUL VIRTUAL WORLD IN NEW SPOT FOR PHILLY.COM

Jessie Nagel September 16th, 2008

Cincinnati, OH - (September 15, 2008) - Philly.com, the top-rated website for The Philadelphia Inquirer and Daily News, recently revamped its look, and added locally relevant content and interactive features. Ad agency Quaker City Mercantile, charged with introducing the new look and design to the public, partnered with Lightborne to create a visually compelling spot, which aptly captures the tagline, "Anything & Everything Philly."

"Planet Philly" features eye-popping animation, rich textures and a palette of reds and beige, mirroring the website aesthetic. The integration of graphics and 3D animation brings "The City of Brotherly Love" to life. Philadelphia erects and unfolds before the viewer's eyes - evoking a sense of Philly culture and history, and serving as a metaphor for the website's interactivity and local happenings. Animated paper-cutout silhouettes of people fill the streets adorned with famous landmarks, icons, and words reminiscent of Philadelphia.

Lightborne Creates Colorful Virtual World in New Spot for Philly.com

Philly.com, the top-rated website for The Philadelphia Inquirer and Daily News, recently revamped its look, and added locally relevant content and interactive features. Ad agency Quaker City Mercantile, charged with introducing the new look and design to the public, partnered with Lightborne to create a visually compelling spot, which aptly captures the tagline, "Anything & Everything Philly."

"Planet Philly" features eye-popping animation, rich textures and a palette of reds and beige, mirroring the website aesthetic. The integration of graphics and 3D animation brings "The City of Brotherly Love" to life. Philadelphia erects and unfolds before the viewer's eyes - evoking a sense of Philly culture and history, and serving as a metaphor for the website's interactivity and local happenings. Animated paper-cutout silhouettes of people fill the streets adorned with famous landmarks, icons, and words reminiscent of Philadelphia.