LA hotel moonlights as movie screen

Philadelphia based Gyro Worldwide presents a video installation currently on display, on all facades of the The InterContinental Los Angeles - Century City. For the entire month of July, The InterContinental Hotel in Century City will present the artwork of Los Angeles painter and stylist Kime Buzzelli through artistic video vignettes designed to capture and display the essence and amenities available at The InterContinental. The video projection, produced by Klip Collective, is live from dusk to midnight each night, for the entire month of July, and is visible all the way from Santa Monica to Century City, turning the 17-story hotel inside-out for all to see.

InterContinental Hotel Group promotional video

This art/advertising video was completed in collaboration with Quaker City Mercantile (formerly known as Gyro Worldwide) to promote their client in the Los Angeles area. Klip collective (creators of unique, high-end, large-scale video installations) produced this site-specific video installation scaling over ten stories on the front and rear of InterContinental Century City in LA. Original video content was based on the art and styling of Kime Buzzelli and all of the footage was shot exclusively within the hotel and the video and projections were designed specifically for the architecture of the building. The videos ran for one month from July 4 to August 4, 2008.
Jen Denis, Quaker City Mercantile, associate creative director; Kime Buzzelli, artist/stylist; Kevin Beyer, Quaker City Mercantile, senior account director; Angel Fischer, Quaker City Mercantile, senior account manager.

The InterContinental Hotel in Century City, CA, now showcasing the work of artist Kime Buzzelli on the facade of the 17-story hotel using video projections that can be seen as far away as Santa Monica. Terrific use of guerrilla marketing.

Philadelphia based Quaker City Mercantile (formerly known as Gyro Worldwide) is pleased to present a collaborative video installation currently on display, on all facades of the The InterContinental Los Angeles - Century City. For the entire month of July, The InterContinental Hotel in Century City will present the artwork of Los Angeles painter and stylist Kime Buzzelli through artistic video vignettes designed to capture and display the essence and amenities available at The InterContinental. The video projection, produced by Klip Collective, is live from dusk to midnight each night, for the entire month of July, and is visible all the way from Santa Monica to Century City, turning the 17-story hotel inside-out for all to see.

Altus working on gay/lesbian travel guide for Los Angeles
Of record
Gloss PR, a Penn Valley public relations firm run by Corie Moskow, has a host of new clients: the Radisson Plaza Warwick Hotel and its in-house Tavern 17 and The Coffee Bar; Zarett Rehab Fitness; Jake's restaurant in Manayunk and the upcoming Cooper's Brick Oven Wine Bar next door; Gary Gevurtz's Dwelling furniture store; Bonefish Grill in Newtown Square; Living Beyond Breast Cancer-Butterfly Ball; Gullifty's restaurant in Rosemont; and Philadelphia's three Naked Chocolate Café locations ... Quaker City Mercantile, a Philadelphia ad agency, created a video installation in the InterContinental Los Angeles-Century City Hotel. It will be visible on both sides of the 17-story hotel and will feature different video vignettes each night, for one month, ending in early August.

Quaker City Mercantile (formerly known as Gyro Worldwide) has a reputation for unparalleled success in developing and executing guerilla marketing stunts, and so we were them the clear choice to execute a daring new marketing strategy for InterContinental Los Angeles-Century City Hotel.

Presented through artistic video vignettes designed by Los Angeles painter and stylist Kime Buzzelli, captures and displays the essence and amenities available at The InterContinental

The video projection is live from dusk to midnight each night, for the entire month of July, and is visible all the way from Santa Monica to Century City, turning the 17-story hotel inside-out for all to see.

Check out the feature on Juxtapoz about this daring and artistic display at The InterContinental Hotel!