News and Press

Blogomotives - Laughing their asses off at Derrie-Air

06/06/2008

Laughing their asses off at Derrie-Air
On a day that saw the largest single day Dow Jones industrials drop in 2008 (so far), the highest one-month jump in unemployment in 22 years and a new record high in oil prices, we all need something to laugh about. Thankfully, that giggle and snicker has been provided by way of ads, running in The Philadelphia Inquirer and Philadelphia Daily News, announcing the new airline Derrie-Air.

The ads promote the new airline's policy of "The more you weigh, the more you pay." Readers are directed to the Derrie-Air website.

However, before people get their panties in a bunch they should read the fine print and perhaps do a little research. The fictitious airline simply won't be flying. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile, Inc.

 

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KUTV Utah Features Derrie-Air

06/06/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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USA Today Features Derrie-Air

06/06/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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The State of the Newspaper Industry in America

05/06/2008

Brian Tierney occupies the power suite that goes with being the publisher of a major legacy newspaper. Tall windows on three sides. Conference table for those who are summoned. Good view of downtown Philadelphia real estate. From this 12th-floor aerie, Walter Annenberg, an old-style press lord who chummed with royals and the Reagans, watched over his two cash cows, the Philadelphia Inquirer and the wildly profitable TV Guide.

Ambassador Annenberg, as he liked to be called after Nixon appointed him to the Court of St. James's, was in the newspaper business back when business was good. Tierney, a voluble, self-made millionaire from the Philly suburbs, is an ambassador of a different sort. He is the on-site manager representing the group of prominent Philadelphia investors who put up $515 million to buy the struggling Inquirer and the smaller Philadelphia Daily News when they fell from the grip of the collapsing Knight-Ridder chain in 2006.

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Paper Cuts: The Inquirer's Brian Tierney in the New York Times

02/08/2008

In just the last few weeks, The San Diego Union-Tribune eliminated more than 100 jobs, one-tenth of its work force. The Chicago Sun-Times began a major round of newsroom layoffs, then put itself up for sale, and publishers in Minneapolis and Philadelphia warned that tough economics could force cuts there.

A newsstand in New York. Some major newpapers have several times as many readers online as in print, but grim financial reports have forced the papers to downsize.
Not long ago, news like that would have drawn much commentary and hand-wringing in the newspaper business, but in the last few months, reductions have become so routine that they barely make a ripple outside each paper's hometown. Since mid-2007, major downsizing - often coupled with grim financial reports - has been imposed at The San Francisco Chronicle, The Seattle Times, The San Jose Mercury News, USA Today and many others.

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The Return of The Flying Pigs on Adrants

11/13/2007

Marketing and advertising news site Adrants reports on our Return of the Flying Pigs campaign for The Philadelphia Inquirer:

"Philly Inquirer Uses New Media to Spoof Old Media"

The Philadelphia Inquirer is launching a campaign called "The Return of the Flying Pigs" with the help of Quaker City Mercantile. See all the creative goodies.

The campaign promotes the Philly Inquirer's increase in daily circulation, the highest among America's top 50 newspapers.

The campaign aims to both bow to and spoof traditional major motion picture marketing. It includes film trailers, magazine inserts, movie posters and other forms of traditional media that are also being heavily promoted on "new media" (online?), though we're not sure how.

Cute. That's all we can think of besides, "At least it's not an anti-piracy campaign." Because we really hate watching anti-piracy ads in movie theatres. (We paid to get in, right? Assholes.)

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