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The New York Times features ECCO Golf Pitchman Fred Couples
20 Years After an Open, A Coach Tees Up Again
By Larry Dorman
An Appealing Pitch
Although this will be something of a home game for the Seattle-born Fred Couples in the Senior Open, there is nothing regional about Couples's appeal as a pitchman. The makers of Ecco shoes have found out that Couples appeals to shoe buyers of all ages and will be using this week's Open to build on the success they had with him wearing their "Golf Street" sneakers at the Masters.
Before the Masters, the company had forecast selling 2,000 pairs of the style for the entirety of 2010. The company increased production of the shoes afterward and said it would deliver close to 100,000 pairs this year in the United States and also that it had increased its international projections by "tens of thousands of pairs."
CNBC's Sports Biz features Ecco Golf Street Shoes
Couples Behind Golf Industry's Surprise Best Seller
By Darren Rovell
When professional athletes in branded gear make a big splash, sports marketing insiders can’t wait to comment on how big a particular line of clothing or shoes will sell because of it. More often than not, I check back months later to find out it was not as big as it was made out to be.
Freddie Couples didn’t win this year’s Masters. But what happened to the shoes he wore in Augusta through, and the subsequent demand for them, will be part of sports marketing lore.
The fascinating story has its roots at a sales conference in January, when Ecco unveiled its spikeless Golf Street shoes.
It was a hybrid product made to be different.
But knowing that golf shoe history had only bad things to say about these types of ideas, the company understandably played it conservatively.
Sales projections for the $140 shoe in 2010? 2,000 pairs.
Repping ECCO, Rasmus Henning breaks a world record in CallengeRoth Triathalon
Rasmus Henning makes golden Roth debut
Dane Rasmus Henning showed he’s a real force to contend with in long-course triathlon with a 7:52:36 debut at his first Challenge Roth in a time that tickled the course record and world’s best mark that has stood here since Luc van Lierde went 7:50:27 in 1997. Henning, a top Olympic-distance athlete who took fifth at the Ironman World Championships last year with a broken hand, was always going to be a favourite, and he showed his class with a quick and measured performance that left onlookers sure the world’s best time was in play until the last meters of the run.
Golf Digest Magazine Hypes ECCO
It's Gotta Be The Shoes
Not long after Fred Couples stepped onto the tee at a Champions Tour event in January wearing sneaker-like shoes with bright orange soles, phone calls and emails began coming into the Ecco footwear company. You’re not alone if you want a pair of Golf Street Premier shoes Couples has been wearing. Demand was so high this spring that golfers were putting their names on waiting lists at retail stores.
The Hackers Paradise Magazine Features Ecco Golf
Style. Art. Performance.
Ecco Men’s and Women's Golf Street and Casual Cool II GTX are featured in April 2010 edition of The Hackers Paradise Magazine!
Arizona Foothills Magazine Hypes Ecco Golf On Fred Couples
Fred Couples Adds Some Funk
Golf knows no age, 50-year-old icons can pal around with the most-skilled thirty somethings on the course and even give them a run for their money. Fred Couples proved that this past weekend with a stellar performance at the Masters. Granted, Couples walked off No.18 seven strokes shy of eventual champion Phil Mickelson, but he did remain in contention all four rounds and receive tons of TV airtime.








