When Brita showed up at our door and asked if we’d be interested in launching their state of the art water filtration system, we couldn’t wait to get our feet wet. Brita is the kind of company that any agency would love to sink their teeth into, and their new Mavea line offered consumers the same level of sleek German design and technological innovation that made the country renowned for engineering in the first place.

We knew from the outset that we couldn’t just position Mavea as a breakthrough water-filtration technology; we needed to make them the leader of responsible water consumption.

To start out, we designed new packaging for the entire Mavea product line that referenced their superior design and advanced engineering. We also introduced new colorways for the brand’s pitchers, offering consumers a customizable experience found nowhere else. Our next step was to bring a consciousness to water consumption and to the Mavea name, which we achieved by initiating a movement called Inspired Water that speaks to all things stimulating about our planet’s most valuable resource. The Inspired water movement lives through a popular, in-house blog, branded events and a strong presence across a number of social media channels.