The InterContinental Hotel in Century City Los Angeles wanted to create a remarkable ambient campaign that spoke to the hotel's Hollywood history, and its longstanding commitment to art and culture in the Los Angeles area. When Quaker City Mercantile got the call, we decided to create a different kind of viral video for them. One that lived out in the public eye instead of within the Internet-confinesof YouTube and the blogosphere.

So, Quaker City Mercantile produced a site-specific, outdoor video installation that plays off of the building's unique architecture, and evokes the elegance and glamour of old Hollywood. We commissioned Philadelphia's Klip Collective to help bring our creative vision to life on the building's façade, and brought in LA-based artist Kime Buzzelli to infuse the Century City piece with her distinctive illustration style.

The result? For the month of July, the InterContinental's exterior became the focal point of the vibrant Hollywood arts scene as hotel guests and passersby stopped to view Quaker City Mercantile's stunningly beautiful installation.