In celebration of Janport's 25th Anniversary, Quaker City Mercantile and Jansport partnered for the release of one-of-a-kind Super Break backpacks. Conceptual artists created limited edition Super Break backpacks, fusing unique combinations of hardware and materials with the vision of blending fashion, art and architecture.

The Quaker City Mercantile-created website housed an auction and design competition. The one-of-a-kind bags were auctioned with all proceeds going to Vox Populi, a nationally recognized arts collective based in Philadelphia. Simultaneously, a national design competition targeted up-and-coming designers.

The grassroots program was supported solely through e-mail blasts, guerilla postering, public relations and word-of-mouth. The winner received a cash prize and had their bag design manufactured and sold nationwide.