"We really believe in giving back to our community here at Quaker City Mercantile, which is exactly why we decided to hold a contest to see who has the worst logo in all of Philadelphia. After we laugh long and hard at all your sorry, sorry logos, we're going to pick the absolute ugliest and laugh even harder. Then, out of the kindness of our little creative hearts, we are going to design you a brand new logo and give it to you for free. Wow! We rock!"

The "winning" ugly logo was then redesigned by Quaker City Mercantile's crack team of interns and the results are actually pretty good. Quaker City Mercantile (formerly known as Gyro Worldwide) then filmed the bad and the ugly. And, they got people on the street comments. And then they filmed the redesign and people's comments about that.

For a low-budget marketing idea, this one really goes the extra mile in its cleverness. You can check out the entire campaign at Philly's Worst Logo.

Hugs and success,

Wendy Maynard
Your friendly marketing maven

I've spoken a few times over the last few months on logo contests and the harm they do to the graphic design industry. But today I have found one I can stand behind!

Philly's Worst Logo

According to the site, Quaker City Mercantile (formerly known as Gyro Worldwide) sent interns out to bring back images of the worst logos they could find. The winner (or would that be loser?) of the contest received a free logo designed by Quaker City Mercantile.

Finally, a free logo contest we can get behind!

The winner of Philly's Worst Logo by Quaker City Mercantile, is none other than Steven Singer Jewelers. View the introduction of the new logo and a curious amount of bad logos from the city of brotherly love.

We really believe in giving back to our community here at Quaker City Mercantile, which is exactly why we decided to hold a contest to see who has the worst logo in all of Philadelphia. After we laugh long and hard at all your sorry, sorry logos, we're going to pick the absolute ugliest and laugh even harder. Then, out of the kindness of our little creative hearts, we are going to design you a brand new logo and give it to you for free. Wow! We rock!

Philly's Worst Logo from Quaker City Mercantile (formerly known as Gyro Worldwide) who has rounded up a bunch of bad logos. They sent their interns out to scour Philadelphia for the worst logos they could find. Then, they asked for people to vote and the winner was redesigned by Quaker City Mercantile's intern.

"Philly's Worst Logo"

Every town has its share of terrible logos, but Philadelphia's Quaker City Mercantile (formerly known as Gyro Worldwide) decided to do something about it by sponsoring the Philly's Worst Logo competition. They rounded up a bunch of bad logos then asked everyone to vote. The "winning" logo was redesigned by Quaker City Mercantile's crack team of interns and the results are actually pretty good.