Once in a great while, a client walks through the door that is truly insane. And we mean that in a good way. Training Camp is just such a client.

Training Camp is a training course that geeks take to get IT certified. And because they are geeks they are starved for female attention. So, Training Camp makes the simple promise of helping geeks get better jobs so they can make money, which will in turn make them more attractive to girls. But, because they are geeks they are also smart enough to know this promise is complete and utter hogwash. So, the creative is done in such a totally over-the-top way, no geek could possibly think it was serious. Therein lies its true brilliance!

These spots were aired in local markets where a high density of geeks dwell, as well as on YouTube and Spike.com via our exclusive deal with MTV networks.