Levi's hired Quaker City Mercantile to come up with ways to bring their "Make it Your Own" campaign to life at concert venues across the country. So we bought an old truck and converted it into a "Make it Your Own" parlor, where consumers could buy jeans and then customize them inside. Our staff worked with them to
personalize their newly purchased jeans with beads, stickers, screen prints and a variety of other unexpected items.

Turns out everywhere the truck went, it attracted capacity audiences, and people usually had to be turned away at the door due to crowd size.