Quaker City Mercantile did some work for sleek Italian clothing designers Diesel a while back. They wanted to develop an unconventional onsite marketing strategy for the launch of their new White Stripes line of clothing, so they contacted a very unconventional agency.

We put together a really fun ambient program for them that featured live, in-store boxing matches with a real ring, real champion boxers and referees. Then we toured the thing coast to coast. Needles to say, the promotion was a total knockout.