With the green movement gaining more and more popularity, people around the globe are attempting to reinvent our world in an eco-friendly fashion. Quaker City Mercantile is, of course, all for this. That's why we were thrilled when Minima asked us if we would promote their pop-up neighborhood exhibition, A Clean Break, which ran in conjunction with Design Philadelphia and National Design Week.

Installed in a highly trafficked section of Broad Street near Philadelphia's City Hall, visitors got a vision of Philadelphia's near future by walking around a neighborhood consisting purely of full-scale prefabricated homes. Offering real options to developers, while also encouraging clean development and tasteful design, the goal of the exhibit was to present a turning point for building in the city.

We promoted the opening night with fun, cleanly designed collateral—including a postcard that converted into a miniature prefab home. With thousands of visitors in the weeks leading up to the event, and media coverage on the radio and web, it's safe to say that our efforts were well received.