Founded by Alex Van Halen and his sound engineer, Jerry Harvey, Ultimate Ears makes the most trusted in-ear monitors in the music industry. We're really not exaggerating; they make tour equipment for everyone from U2 to the Rolling Stones. When we found out we would be launching Ultimate Ears' consumer headphone line, we were simultaneously humbled and delighted.

With serious music enthusiasts in mind, we developed the brand essence and packaging to reflect the premium nature of the product. A little bit later, the Apple store picked up the Ultimate Ears line. We're pretty certain it had a lot to do with the packaging.