Mars, one of the largest privetly-held US corporations, hired Quaker City Mercantile to ensure the adoption of Spainish Chupa Chups lollipops by American scensters in the United States. We decided to develop an alternative distribution network that included hip fashion chains like Urban Outfitters and aimed at getting the lollipops into our target demo's hands. In addition, we threw parties in hip locations like South Beach and Hollywood where we snapped celebrities paparazzi-style enjoying their suckers. Both efforts were very successful, and for a while, Chupa Chup fever gripped suckers across the country.