In another example, Quaker City Mercantile, a boutique agency in Philadelphia, has entrepreneurial operations that include marketing apparel and rum under the Sailor Jerry brand (sailorjerry.com). In August, Quaker City Mercantile (formerly known as Gyro Worldwide) signed a licensing agreement with the Converse division of Nike to sell Chuck Taylor All Star sneakers in four Sailor Jerry designs.
There was a time, not too long ago, when tattoos were cool. We're not talking about that Tasmanian Devil you have tattooed on your ankle, or your girlfriend's "tribal" lower back tattoo. We're talking the big, beefy sailor tattoos that involved manly things like snakes and skulls and half-naked women. We're talking the kind of morning where you wake up six states away from where you started with a black eye, an empty wallet and some badass ink on your forearm.
From The Licensing Book...
The salty-dog spirit and artwork of Norman "Sailor Jerry" Collins lives through unique licensing deals that reflect Sailor Jerry's old school style of anchors, tallmast ships and bawdy women. Philadelphia-based advertising firm Quaker City Mercantile, has taken on Sailor Jerry with a brand building strategy and has brokered deals in apparel, accessories, barware, playing cards, baby clothes, an exclusive Sailor Jerry rum, and shoes. In a licensing deal with Converse sneakers, Quaker City Mercantile (formerly known as Gyro Worldwide) recently created four Chuck Taylor designs under the Sailor Jerry fashion label, promoting the 'heritage' of his 'original vintage tattoo brand.'
"Quaker City Mercantile (formerly known as Gyro Worldwide) takes a run at revamping the classic sneaker"
There was a day when the Converse All-Star Chuck Taylor model was the only sneaker worn by basketball players -- be it Bill Russell or the third-string scrub on the high school team.
Most of them were white canvas high-tops that featured a discreet blue star on the ankle.
Philadelphia's Quaker City Mercantile, in a licensing deal with Converse, has created four Chuck Taylor designs under Quaker City Mercantile's Sailor Jerry fashion label.
"Pop Culturalist as CEO"
I don't know how someone as irreverent as Steven Grasse of Quaker City Mercantile (formerly known as Gyro Worldwide) got past my radar, but he did. Until now. Now, I know there is at least one kook running a major agency today. There may be hope for our kind yet.