In 1999, Quaker City Mercantile acquired the estate of revolutionary tattoo artist Norman "Sailor Jerry" Collins. We then transformed Sailor Jerry into a full lifestyle brand that included merchandising lines, a music program and a 90 Proof Rum.
Sailor Jerry Rum soon became the fastest growing rum in America thanks to our organic marketing approach of digital/social content creation and relationship building with key influencers within various niche communities.
In 2008, we sold the brand to William Grant & Sons for a hefty sum and signed a long term contract to manage all aspects of the brand's global expansion. It is now the fastest growing rum in the world and continues to set records on it's growth.