Next All Case Studies Case Studies

Sailor Jerry

Images

Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail
Image Thumbnail

In 1999, Quaker City Mercantile acquired the estate of revolutionary tattoo artist Norman "Sailor Jerry" Collins. We then transformed Sailor Jerry into a full lifestyle brand that included merchandising lines, a music program and a 90 Proof Rum.

Sailor Jerry Rum soon became the fastest growing rum in America thanks to our organic marketing approach of digital/social content creation and relationship building with key influencers within various niche communities.

In 2008, we sold the brand to William Grant & Sons for a hefty sum and signed a long term contract to manage all aspects of the brand's global expansion. It is now the fastest growing rum in the world and continues to set records on it's growth.

Sailor Jerry "Outside the Lines" website

Sailor Jerry "Outside the Lines" TV Spot

Sailor Jerry Rum "Where Eagles Dare" Uncut TV Spot

Sailor Jerry Rum "Where Eagles Dare" :30 TV Spot

Website/blog
Facebook
Twitter
YouTube