Kevin Michael is getting tons of press these days...but we'll always remember him fondly as the guy we brought in for our Phillycars.com campaign. Here's the scoop on this local guy from Philadelphia Magazine:

The guys who made Gnarls Barkley into the hottest musical act of 2006 think they can work the same marketing magic on an unknown 22-year-old from Chester. A slowly dying record industry sure hopes they're right

Awww, isn't that cute? Philebrity can't stop writing about us. We think it's swell that you guys keep giving us such great press. Keep up the good work!

Phillycars.com

Philadelphia Media Holdings, owner of the Philidalephia Inquirer, Philadelphia Daily News and philly.com, has launched an new campaign for its car site phillycars.com, which focuses on its localness. So the goal of the campaign is to establish Phillycars.com "as the local car-buying site with thousands of cars, a broad array of choices throughout the Delaware Valley," says Ed Mahlman, chief marketing officer at Philadelphia Media Holdings.

We're guessing you've seen (or perhaps heard) some of the advertising for the new Philadelphia Media Holdings venture, Phillycars.com. (If not, you can watch a commercial at the end of the post.)

Turns out Tierney hired the local bad-boy ad agency, Quaker City Mercantile, to run the campaign. And, potentially, to do a lot more.

The campaign is for Phillycars.com, a Web site introduced on New Year's Eve by Philadelphia Media Holdings. That's the company led by the local entrepreneur Brian P. Tierney, which in June bought the Philadelphia properties that were formerly part of the Knight Ridder newspaper chain from their new owner, the McClatchy Company.

Trying Not To Be Roadkill on the Schuykill-

Remember the jingle "Baseball, hot dogs, apple pie and Chevrolet"? A musical campaign for a new Web site offers a version that could be called "Phillies, cheese steaks, scrapple and all kinds of cars."

The campaign is for Phillycars.com, a Web site introduced on New Year's Eve by Philadelphia Media Holdings. That's the company led by the local entrepreneur Brian P. Tierney, which in June bought the Philadelphia properties that were formerly part of the Knight Ridder newspaper chain from their new owner, the McClatchy Company.

The Web site (phillycars.com) is intended to offer a Philadelphia-focused alternative to auto-shopping sites like Cars.com and Vehix.com. The campaign promotes the Web site as "brought to you by" its older siblings: The Philadelphia Inquirer, The Philadelphia Daily News and Philly.com.

Congratulations, Inquirer and Daily News employees! You may have made a bunch of concessions in your recent contract, but look at what the money is going to: Philadelphia raps that check both the 610 and the 215. Oh, and a new car sales website.

In case you're wondering: this was shown during the Rose Bowl.