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Puma Research Paper Includes Quaker City Mercantile
Research Paper on Puma
PUMA set also its television campaign -- a retro-futuristic perspective on the past two months by Quaker City Mercantile, the highly acclaimed Philadelphia-based advertising agency that specializes in marketing to the alternative youth culture, and was produced as the first commercial endeavor by Jonathan Dayton and Valerie Faris, producers of the 1996 MTV music video of the year, "Tonight Tonight" by the Smashing Pumpkins. PUMA named Quaker City Mercantile (formerly known as Gyro Worldwide) its advertising agency of record in September 1996 (Business Wire 1996).PUMA's revolutionary advanced CELL technology -- was developed over
Street Leveler Attributes Puma Reinvention to Quaker City Mercantile
Other urban innovators in Philly include:
Quaker City Mercantile: brand agency responsible for putting Puma back on the map.
Puma gets positive vibration from Quaker City Mercantile (formerly known as Gyro Worldwide)
Quaker City Mercantile, Philadelphia ad agency, created nine TV spots for client Puma, the German athletic shoe maker.
The spots tout the Jamaica Olympic Relay Team as it prepares for the Summer Olympics.
The commercial, which will be shown worldwide, revolves around a Rastafarian Genie of the Lamp, "who magically grants a wish that everyone in Jamaica receive a colorful new pair of Pumas," according to Quaker City Mercantile.
Puma Campaign Mention in The New York Times
Puma hires Quaker City Mercantile (formerly known as Gyro Worldwide) for their biggest television campaign.
Quaker City Mercantile, a Philadelphia ad agency with a reputation for quirky campaigns, has launched German sneaker-maker Puma's biggest U.S. television ad campaign.
Puma Straddles 2 Worlds in Quaker City Mercantile (formerly known as Gyro Worldwide) Ads
Puma mixes the appeal of island life with hard-core training in 9 spots by Quaker City Mercantile.
Puma mixes the appeal of leisurely island life with the hard-core training regimen of the Jamaican Olympic team in nine spots by Quaker City Mercantile (formerly known as Gyro Worldwide) breaking this month.
Puma Campaign in The Wall Street Journal
Germany's Puma AG is launching its first TV advertising campaign in the U.S.
Germany's Puma AG is launching its first TV advertising campaign in the U.S. later this month, in a bid to remind fashion-conscious consumers of its roots in the world of competitive sports.
