When Comcast and Sony approached us about launching Fearnet—the first-ever cable, mobile and broadband 24-hour Horror channel—we enthusiastically accepted. We created scores of spots and helped them conceptualize their star-studded Halloween launch party in LA. Then, taking a page from our Sailor Jerry efforts, we developed a whole viral music program for the network that helped to establish Horror as a lifestyle rather than something you just passively watch.

Basically, we interview bands and ask them how Horror influences their work. Then we post the interviews on the Fearnet website, which helps attract monstrous amounts of traffic and ties the Horror genre into other aspects of culture and people's lives.