Philly.com is the number one media website in Philadelphia and the Delaware Valley, and a longtime Quaker City Mercantile client. Recently, they decided it was time to redesign their website, and they called on us to create a multimedia advertising campaign to accompany the new site's launch.

Quaker City Mercantile created a unique brand identity for Philly.com that focuses on the site's comprehensive coverage of all aspects of life in the greater Philadelphia area. Philly.com isn't just an online newspaper, it's a destination for anything and everything Philly. In addition to TV, radio, outdoor, and print advertising, Quaker City Mercantile created a Philly-esque YO!wners manual for the new site and a mini-teaser YO! campaign. Once again, we delivered exactly what the client needed: Philly.com enjoyed a highly anticipated and incredibly successful relaunch.