Growing up with Jane Birkin as a mom, it's not a surprise that daughter Lou Doillon would inherit at least a little of the British beauty's indelible sense of chic. Fact is, she got more than just a little. But what's even more enduring (and appealing) about the 25-year-old Doillon is that she wears her top hats, baggy trousers, and cropped tux jackets with the kind of poise that tends to come with a lifetime of dressing up. "[Growing up], everyone was so beautiful and serious in our house-I was the funny one. I'd dress up in weird shoes and my dad's jacket to make them laugh," she says. "When I get dressed, I [still] like to make people smile."

Last year, Doillon's lighthearted fashion sense caught the eye of legendary British denim company, Lee Cooper, and she's since inked a 3-year deal to design her own capsule collection for the label. More than just jeans and jackets, Doillon's recent collection (titled "The Dodger") explores the balance between high fashion and functionality and delivers high-waisted hot pants and crisply cut jackets with tails that any budding fashion ingénue would want to mix into her repertoire. "It's my idea of 'different'," she says. "A little bit me, I suppose." Here, the burgeoning designer tells us what turns her on these days when it comes to getting dressed.

Known for her nonchalant cool and a truly individualistic way of putting herself together, Lou Doillon is an international fashion icon of the highest order. Perhaps it's genetics; after all, she is the daughter of French director Jacques Doillon and Jane Birkin (and half-sister of Charlotte Gainsbourg), so clearly she comes from stylish stock.

Still, bloodlines alone can't account for Doillon's status in the fashion industry. A model in her teen years, Doillon has already been the face of Chanel, Givenchy, and Miu Miu and is widely considered a major muse. Now she's trying her hand at the design process and has created a line for the British denim brand, Lee Cooper. The collection bears Doillon's style signatures, like ultra high-waisted shorts and jeans, and debuts in Harrods next month.

We look forward to seeing what path Doillon takes in the design world and have our fingers crossed that we'll get to see lots of great outfits from her during the upcoming Paris Fashion Week. Until then, we'll content ourselves with today's What Would She Wear story, featuring our favorite pieces for Doillon. Read on for the details of our imagined outfit!

Lee Cooper Denim has launched the Quaker City Mercantile-created Bottom Inspectors, a cheeky, British examination of the female posterior all to promote the company's Denim Xfit Lycra jeans. In the videos, British Bum Society's Inspector Flemming does man on the street gigs measuring up women's butts and having them slim into a pair of jeans while inside a "bum cam"-enabled booth. If your into ass, you just might like what this campaign has to offer.

Philly's own Joey Sweeney gave our latest viral campaign for European denim company Lee Cooper a shout-out on his bloggity-blog today. This goes to show that nobody - and we mean NOBODY - is immune to booty. Sweet, sweet booty...

Jailbait

The redesigned Adland points to a resistance story from India, wherein the local brand manager goes to jail for indecency.

Just as Richard Gere was charged for violating India's public obscenity laws for kissing Indian actress Shilpa Shetty at a fundraiser last month in Jaipur (a charge which was just dropped this week), the Indian government has come a-callin' for a Lee Cooper executive in response to a billboard that featured a model with her Lee Cooper denim's pulled down to waist level. The Indian-based brand manager was thrown in jail because of a few people's objection to the ads and is now currently out on bail and awaiting response from a court.

Says Quaker City Mercantile:

Just as Richard Gere was charged for violating India's public obscenity laws for kissing Indian actress Shilpa Shetty at a fundraiser last month in Jaipur (a charge which was just dropped this week), the Indian government has come a-callin' for a Lee Cooper executive in response to a billboard that featured a model with her Lee Cooper denim's pulled down to waist level. The Indian-based brand manager was thrown in jail because of a few people's objection to the ads and is now currently out on bail and awaiting response from a court.