Boyds came to us and told us they wanted to transform their third floor into a showcase for younger, funkier brands like Prada, Hugo Boss, Paul Smith and Theory—an idea akin to Barney's CO-OP.

In addition to creating a sexy campaign and catalog for the new concept, Quaker City Mercantile created a logo and recurring visual pattern that is used on everything from wallpaper to wrapping paper for the space. Quaker City Mercantile also created special bags, buttons and other collateral to give B3 a unique identity within the larger picture of the Boyds brand.

We successfully infused a younger edge to the store while going to great lengths not to offend Boyds existing, older clientele.