Narragansett
For smaller breweries without the resources of its larger counterparts, the ability to activate and harness a local, grassroots movement can be the key to finding growth. With new technology and readily available social media tools, the process of engaging and empowering fans has become much easier. Narragansett is a shining example of a brand that is showing success using these methods.

The Weekend Guide

Boston Events and Diversions

WATCH

Jaws 35th Anniversary

What: While visions of Chatham great whites still dance in your head, catch a big-screen showing of the best summer horror flick of all time (with which we personally terrorized legions of slumber party guests).

Why: Make like Quint and slug a canned ’Gansett from the theater’s bar.

When: Thru Fri., 3, 5:30, 8 & 10:30 p.m.

Where: Somerville Theatre, 55 Davis Sq., Davis Square (617-625-5700).

Gotta Love It

By Herald Staff

BUY: BEER SOAP

To those who have always lamented the difficulty of drinking beer in the shower - we’re talking to you, Homer Simpson - cry no more. Stella Marie Soap Co.’s Last Call bath bars are made with the hops from your favorite Rhode Island beer, Narragansett (Hi-Neighbor!). Vegan and with a zesty lemon scent, the soaps cost $6 and supplies are limited. Hit the shower, men. Available at costore.com/gansett or stellamariesoap.com.

Narragansett, Lager
Bottle/Can/Tap: Can

Sometimes the best things are the simple things.  I know that I talk about drinking beers with ‘complex flavors’ and ‘intense aromas’ but every once in a while it is nice to kick back with a lager and relax.  For such an occasion, Narragansett is selling their lager in 16 ounce tall boy cans, and trust me–16 ounce cans are the new 12 ounce cans.  I happened upon a six pack and put a few in the fridge waiting for the right amount of humidity to crack them open.

25 Things To Do Before the End of Summer in New England

22. Sittin' on the docks of the bay
Despite a rich history waiting to be explored, the simple pleasures of Newport are best experienced on the docks, where the city's sailing, fishing, and boating culture are on display daily. Belly up to a bar on Bannister or Bowen's Wharf and enjoy a harbor-side lunch of chowder and a Narragansett beer while watching the active harbor (The Clarke Cooke House's Candy Store Lounge isn’t a bad place to start). For avid people-watchers, there's no better spot in Rhode Island than Newport Harbor.

Narragansett Beer celebrates 120 years at The Cabbyshack

Commemorate New England’s oldest brewer, Narragansett Beer, from 9 to 11 p.m. Saturday, Aug. 7, at Cabby Shack on Town Wharf. The Narragansett team and special guests will host an evening of entertainment featuring games, promotions and contests to win Narragansett gear and other prize packages. In celebration of this milestone year, Narragansett will encourage partygoers to “Take the Pledge” to support the fast-growing brewer in 2010. Fan pledge videos will be filmed on location and posted to the Narragansett website to showcase the region’s loyalty to the brand as they continue to build momentum for their “Build a Brewery” campaign. With a goal of selling 7.5 million cases per year, once reached, Narragansett will rebuild a new full-scale brewing facility in New England. This event is open to the public. Must be 21 years of age or older to attend. Visit www.narragansettbeer.com for details.