We did these spots eons ago, but we rediscovered them recently and decided to put them up on the site now because the guy who directed them, Doug Aitken, has become such a ridiculously famous artist and because they give a unique look into our formative years. In fact, these are kind of sentimental for Quaker City Mercantile: this is one of the first projects we ever did for a big national advertiser. Of course, soon after other heavy hitters like Coke and Camel followed. But this, this was our first.

As far as the spots go, now we think they're pretty unremarkable. And you can see why Doug Aitken became a famous artist and not a famous commercial director. However, we still find the "Label Read" spots somewhat compelling. The other spots are very atmospheric, but don't seem to go anywhere. You live and you learn.