TOTC 2010- William Grant & Sons House Party

Tales of the cocktail is in full swing this week, and the william grant & sons house party saw over 800 attendees last night! here’s a look at some of the fun:

Hendrick’s Gin Unveils Its Curiositorium

Hendrick’s gin has a new web site to showcase its unusual advertising efforts.  The liquor brand, sold by William Grant & Sons, in mid-May launched its “Curiositorium , calling it a virtual curio cabinet and filling it with unusual sights and sounds appropriate for the brand, which is positioned as “a most unusual gin.”

The ‘Curious’ Case of Gin
By Stuart Elliot
 
Schweppes once sold its tonic water by declaring it was “curiously refreshing.” Now a brand of liquor that is mixed with tonic water is going Schweppes one better, offering consumers a chance to visit its “Curiositorium.”

Hendrick's Gin website!

The Hendrick's Curiositorium is full of fun animations in a Monty Python meets early 1900s style! Search for the Easter Eggs.

Distiller of the Year: Hendrick's Gin, Scotland
Scotland may be best know for its whiskies and golf courses, but this botanical gin in the squat brown jug from is as smooth as they come. Infused with cool cucumber rather than the more common juniper, it makes a quintessential gin and tonic and has fast become a favorite of spirits lovers worldwide. For appealing to a broad audience of consumers and service industry professionals while staying true to itself, for producing a world-class, high-caliber, innovative and pioneering spirit, Hendrick's Gin is Wine Enthusiast's Distiller of the Year.

William Grant is toast of US as profits rise 55%