There are NO Shortcuts Worth Taking 

Interview by Theo Constantinou

Instead of writing an introduction for this piece, we are posting the end of our conversation with Steven that was off record and that was still being recorded, to give you a better idea of our ethos here at Paradigm.

Theo Constantinou: We’re starting out at the same point where you were, which is that, we’re doing something that’s what we like, and what we think other people should know about; people aren’t really living the way that they should. And so, we’re kind of doing it the same way: doing what we enjoy in life. We want people to live life and enjoy it, push the envelope and scope of our daily lives, and the way we conduct ourselves in life and business. There are people who are so deprived of that, that they don’t know where to begin.

Steven Grasse: When we started out, I’d take business from anybody to survive. We can be selective now, but when we started, it was just like, ‘here’s five dollars.’ Yeah I’ll do it, no problem. A lot of the work that we used to do was very much one way; now we’re very much this other way.

Roundup: Our Guide To Locavore Holiday Drinks In Philadelphia, Courtesy Of Philly Homegrown

Take off the ice skates or opera glasses, exit the dressing room, step away from the tinsel and sit down to enjoy a nice, refreshing cocktail. 

C19: This Rittenhouse spot is a locavore’s dream. Chef Andrea Luca Rossi is known for working directly with local farmers and artisanal producers to create his focused Venetian menu, which also includes cocktails. We love their Strawberry Lemon Verbena cocktail made with Hendrick’s gin. The strawberry puree, made from berry’s grown near Philadelphia this past summer and frozen at the peak of freshness, is a ray of sunshine in the dark winter.

The Hendrick's Gin Cartoon Caption Contest: Winners Get Two Tickets to an Invite-Only Edible Dinner in "The Enchanted Forest"

With apologies to the New Yorker, we’re pleased as Hot Gin Punch to present the Hendrick’s Gin cartoon caption contest. With help from this artisanal, small-batch gin, we’re offering three lucky readers who can best caption the image above two seats apiece to an invitation-only Edible Brooklyn: The Cookbook dinner inside “The Hendrick’s Enchanted Forest,” the pretty awesome indoor forest installation they’re bringing to Brooklyn for the very first time.

William Grant & Sons Mixologists Celebrate The Holidays

Southampton - As Thanksgiving quickly approaches and people begin to finalize their holiday "menues," the talented crew of mixologists at William Grant & Sons - which includes favorites such as Glenfiddich, The Balvenie, Hendrick's, Sailor Jerry, and many more, have come up with some cocktail recipes to enjoy.

Aiming high with Hendrick's: A gin brand's remarkable story

Hendrick’s gin is one of the spirits industry’s most remarkable recent stories. Created in 1999 by William Grant & Sons, the brand’s rise as a niche, supre-premium distilled gin and its cult status on the cocktail circuit is now being matched with a growing presence in travel retail. The Moodie Report joined a media visit to the Hendrick’s distillery in Girvan last month to get a flavour of this eclectic brand.