Hendrick's Gin
Hendrick's Gin was created by Quaker City Mercantile as a work for hire for William Grant & Sons in 1998. QCM created the iconic bottle, the name, the label and, of course, the now famous whimsical and magical brand world that Hendrick's lives in. We even came up with the idea to put cucumber in it.
We continue to manage the brand's spectacular growth worldwide and we are particularly hands-on with visual design and social media. The identity and tone-of-voice that we created for the brand years ago continues to permeate throughout all of its touch-points. In fact, the Designer who designed the first label and collateral still designs for the brand to this day, which has a lot to do with why the product continues to evoke a peculiar sense of timelessness.
